From Fred Ezeh, Abuja
The National Agency for the Control of AIDS (NACA) recently organised a one-day workshop to equip National Youth Service Corps (NYSC) members and selected interns with essential skills for creating impactful social media content to promote HIV/AIDS awareness.
The workshop, held at NACA’s head office, brought together vibrant and digitally-savvy youths eager to utilise social media for positive change.
In her welcome address, the Director General of NACA, Dr. Temitope Ilori, highlighted the importance of social media in communication, advocacy, and community engagement. Dr. Ilori, represented by Mrs. Toyin Aderibigbe, Head of Public Relations and Protocol at NACA, emphasized the agency’s commitment to utilising social media to amplify its message, disseminate vital information, and promote meaningful dialogue on HIV/AIDS-related issues.
“We recognise the tremendous potential that lies within you. You, the vibrant and digitally-savvy youths, represent a generation that is intimately familiar with the language of social media, a language that holds the key to reaching and engaging large audiences like never before,” Dr. Ilori stated.
“In our increasingly digital world, social media has emerged as a powerful tool for communication, advocacy, and community engagement. Its reach knows no bounds, transcending geographical barriers and connecting us to individuals from diverse backgrounds.”
“For us at NACA, utilising the power of social media is a necessity. Whether it’s raising awareness about prevention methods, combating stigma and discrimination, or promoting access to testing and treatment services, social media provides us with a platform to make a tangible impact,” she added.
The workshop focused on crafting content that prompts tangible social behaviour change, aligning seamlessly with NACA’s goals. Participants were equipped with tools and knowledge to develop content that captures attention and inspires action within communities.
By the end of the workshop, participants emerged as skilled content creators and volunteer advocates for NACA’s initiatives. They were encouraged to carry NACA’s message with pride and conviction, leveraging their reach and influence on social media platforms.
The Director-General commended participants for their commitment to serving communities and their willingness to embrace new methods of engagement. She expressed gratitude for their dedication to the fight against HIV/AIDS and urged them to seize the opportunity to make a difference, one post, one share, and one action at a time.