Digital marketers play a crucial role in helping businesses grow and thrive in today’s competitive and oversaturated market. Through the use of various digital marketing techniques, these professionals can help businesses reach their target audience, build brand awareness, and drive conversions.
One of the main challenges facing businesses today is standing out in a crowded market. With so many businesses vying for consumers’ attention, it can be difficult to make an impact and capture their interest. However, digital marketers have a range of tools and strategies at their disposal to help businesses cut through the noise and reach their target audience.
Sunday C. Samuel, the founder of Dgazelle Digital Agency – @iam_sundaysamuel, is making waves in the digital marketing industry in Nigeria. Samuel, a certified digital marketing strategist and web designer, founded the agency in 2020 with the goal of bridging the gap between traditional marketing methods and modern digital channels. Dgazelle Digital Agency is registered in both Nigeria and the United States, with a mission to transform businesses across the globe by offering new solutions and strategies for growing businesses in the digital economy. The company has also worked with non-profit organizations to create digital campaigns aimed at raising awareness and support for youth empowerment and digital inclusion.
Sunday Samuel, the founder of Dgazelle Digital Agency, is a full-stack digital marketer, web designer, and digital creator who was born and raised in Lagos, Nigeria. Despite being born into a chaotic and disadvantaged environment, Samuel had an unquenchable hunger for knowledge and a desire to succeed. As an undergraduate studying for a BSc in Mechanical Engineering from Federal University Otuoke, Bayelsa State, Samuel Also started learning and applied his knowledge to launch and register Dgazelle Digital Agency at the peak of the coronavirus pandemic in 2020.
Since starting the agency, Samuel has trained over 7000 business owners on how to navigate and position their brand for awareness and sales in the online marketplace. The agency has achieved significant milestones such as getting registered in the US as an LLC and serving clients in five countries, including Nigeria, the United States, the United Kingdom, Ghana, and Italy.
Currently, the agency is working on launching a digital skills program targeted at people between the ages of 18-35, with the goal of empowering as many people as possible to make money online and lead better lives. Samuel’s current goals include empowering 5000 people with digital skills in the next two years, providing high-quality and effective digital marketing and web design services for both local and international businesses, building a sustainable community online for business growth and personal development, and doubling the size of 5000 businesses in the next five years.
In addition to ongoing web design and marketing projects, Samuel is currently involved in the forthcoming Multiwoman Conference pro-bono. This conference is focused on equipping women with all they need to excel beyond their current limitations, and the Multiwoman Network is an organization with a vision to be a catalyst for women’s development.
When asked about the challenges he has faced along the way, Samuel cited combining academics with his work at the agency, lack of power supply, network challenges, finding the right people to work with, and breaking into international communities because of cultural differences. Despite these challenges, Samuel considers being able to register Dgazelle Digital Agency as an LLC in the US, serving clients in five countries, and helping a client move from scratch to over $80,000 in seven months as his greatest accomplishments.
For aspiring professionals in his field, Samuel advises them to focus on building a strong foundation and putting in the necessary work during the early years. He also suggests being open-minded and adaptable, staying informed about the latest digital marketing trends, and investing in continuous learning and personal development.