Peace Osayuwamen Saleh, is a dedicated advocate for transformative education and the Creative Director of Parallax Consulting Ltd. Her mission is to create positive change and touch lives through captivating and enjoyable means.
In an interview with The Sun, she shared her experience in the world of media entrepreneurship, where she uses the power of storytelling to spread conscious content and bridge knowledge gaps.
Can you tell us about your journey as a media entrepreneur and how you became interested in transformative education?
Through my work with children, both as a volunteer at The Real Woman foundation’s For Girls Only project and later establishing my NGO, I recognized the power of information. Teaching children to make responsible choices and focus on empowering options, I realized the potential for transformation.
The media business found me as I advocated for transformative education. My definition involves intentional sharing of conscious content to elevate individuals. The gap between success and struggle often boils down to accessible information. Media serves as a transformational tool, bridging knowledge gaps and fostering a better world. Parallax Consulting LTD, my company, focuses on creating informative content for Africans, delivered entertainingly with technology.
Tell us about a particularly memorable project or campaign you’ve worked on that aligns with your passion for transformative education
Many projects, including OSFI board games tournament, WAYS show, Talent Speaks Conference, The leading woman show, and Naira redesign documentary promote transformative education. Notably, WAYS (“What Are You Saying”) is a dynamic panel show I created under Parallax Consulting Ltd.
Airing live from Monday to Friday at 8 pm WAT, it features spirited young women discussing critical issues affecting African youth. The show addresses diverse topics from education to health and technology, engaging professionals excelling in various fields to provide a multi-dimensional perspective. We plan to launch new programs at OSFI and reintroduce intellectual tournaments while also launching a distribution channel for Parallax Consulting Ltd.
What strategies do you employ to engage and involve diverse stakeholders in your efforts to spread educational information?
Our strategy involves identifying like-minded brands and stakeholders who value education. We plan to partner with brands that share the vision of our STEAM programs. Ensuring partners receive substantial value from their investments in our projects is essential.
How do you measure the success or effectiveness of your initiatives in promoting transformative education?
Success stories, like the impact of our 2018 board games tournament on a winner’s academic performance and skills acquisition, validate our efforts. We aim to keep children motivated in school and enhance their learning capabilities through initiatives like The OSFI projects.
As a media entrepreneur, how do you balance the need for engaging content with the responsibility to deliver meaningful educational messages?
Infusing education with entertainment is crucial. I make use of humor and playfulness to address serious topics effectively. Fun and engaging educational content can be highly effective, and it’s important to remember that our brains learn better in enjoyable environments.
Could you share some of the key partnerships or collaborations you’ve established to further your mission of disseminating transformative education?
My partnerships with media brands like Plus TV Africa, Royal Root TV, and News Central have been instrumental in expanding the reach of my educational content.
What advice would you give to aspiring media entrepreneurs who are interested in making a positive impact through education and information dissemination?
Stay true to your vision. While educational content might not be the most popular, creativity can make it engaging. Blend education with entertainment to attract a wider audience while delivering meaningful messages.
How do you envision the future of transformative education and the role that media entrepreneurs like yourself will play in shaping it?
Personalised programming will likely become more prevalent, with media entrepreneurs catering to specific audience needs. Media’s potential to reshape thinking patterns and promote positive change is immense. As media entrepreneurs consistently provide impactful content, we can contribute to a better world.
What drives your passion and commitment to continue working towards your goal of spreading transformative education through the media?
My belief in the transformative power of education fuels my dedication. A transformed mind holds limitless opportunities. I’ve seen how knowledge can change lives and uplift individuals. Mind transformation is my calling, and my aim is to push for a better world by disseminating helpful information. As I roll out new courses and programs, I hope to connect and empower others on their transformative journeys.