By Damiete Braide
Leading distributor of Italian wines and spirits brands in Nigeria, Fidossi Wines & Spirits (FWS), has signed former Big Brother Naija housemate, Lucy Edet Essien as its brand ambassador.
Lucy Edet is expected to leverage her rising profile to lead the market penetration drive of FWS’s top brands comprising Vecchia Romagna (VR) 1820, MOOD Luminous Italian Champagne, and Amaro Montenegro Bitters.
Lucy Edet, who featured in the Big Brother Naija 2020 edition and returned as part of the recent All-Star edition of the show, commands a huge following online and has earned wider acclaim for her exploits on social media where she shares opinions on trendy issues.
Speaking, she said, “I am delighted to be a part of the FWS brand family. VR 1820, MOOD Luminous Italian Champagne, and Amaro Montenegro are Premium quality brands associated with class. For wine and spirits aficionados there are hardly any better options out there.
“As part of my engagement with the brand, I will be involved in promoting the products across popular retails. I will visit high volume consumption points across events and clubs to engage with fans and consumers. It’s going to be an interesting experience. Fans should look out for VR 1820, MOOD Luminous Italian Champagne, and Amaro Montenegro Bitters.”
On his part, Fidelis Egbochie, Chief Executive Officer, Fidossi Wines & Spirits, said, “We are glad to have Lucy Edet on board the FWS clan. She has created an impressive persona across channels for herself since she hit the limelight in 2020. Her commitment to quality engagement across platforms resonates with our brand.”