– Bellescape’s Ameye & Eyimofe

By Rita Okoye

Kingsley Ameye and Julienna Eyimofe are both passionate fashion designers who love expressing themselves through clothing and accessories.

Bellescape, their fashion brand, ranks first amongst equals as it continues to make a statement with its uniqueness and creativity.

Boasting a formal training in fashion design, Ameye and Eyimofe’s personal exploration of new trends and techniques have equipped them to create unique and high-quality pieces that stand out from the crowd.

According to Ameye, they chose to be fashion designers because they savour the process of creating something beautiful from the scratch. “Fashion is an art form that allows us to express our creativity and share our vision with the world,” he said. “It is a dynamic and ever-evolving industry that keeps us on our toes. As business partners, we decided to collaborate and establish Bellescape because we share a similar vision and values. We complement each other’s strengths, and we work well together as a team.”

But what’s unique about Bellescape? Ameye said the brand is all about creating beautiful and functional clothing and accessories that showcase attention to details and commitment to quality craftsmanship.

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“To us, fashion is a medium for self-expression that allows us to communicate our ideas and connect with people on a visual level. We love how fashion can evoke emotion and tell a story using colour, texture and shape. At Bellescape, we experiment with different fabrics, textures and colours to create pieces that are not only aesthetically pleasing but also functional,” he quipped.

Dealing with difficult clients can be challenging, but for the Bellescape duo, they always strive to remain professional and empathetic. Hear Eyimofe: “We listen to the client’s concerns and try to offer solutions that meet their needs while also staying true to our design vision.”

Every individual has memorable or regrettable experiences. For the Bellescape designers, however, their most memorable experience was seeing one of their pieces on the runway for the first time. “It was a thrilling and surreal moment to see our vision come to life, and receive positive feedback from the audience,” they enthused.

As fashion entrepreneurs, the Bellescape pair faces various challenges, ranging from limited access to funding and resources, to competition from established brands. But then, they are always looking for ways to overcome these challenges and grow their brand.

However, for Ameye and Eyimofe, the journey to fashion entrepreneurship though rough, has been exciting. And looking to the future, they hope to continue creating unique and high-quality pieces that connect with people on a visual and emotional level.

“We are excited to see where this journey takes us, and what new opportunities and challenges come our way,” they chorused.