By Anthony Obi
Two months after its establishment in the ancient city of Ibadan, the capital of Oyo State, R2FM is already making waves with its exciting programmes that endear the youths and students in the metropolis.
According to the Managing Director of R2 Station, owners of R2FM & R2TV, Greg Odutayo, it was easy for the station to get her targeted audience, since almost all the radio stations in the state are speaking Yoruba, “so we brought fresh and exciting English speaking programs to tantalize the students. We really brought back excitement to radio in Ibadan. We don’t do impulsive presentation. Whatever we do on our station is planned, every day.”
“when we came into Ibadan, we noticed they wanted more than what they were getting from other radio stations, so we came to their rescue.” he said.
Odutayo further hinted that ahead of the nation’s deadline of June 2017 to switch from analogue to digital broadcasting, both the company’s radio and television stations will be properly positioned to deliver content focused on ‘youth and light entertainment.’
On why taking the radio station to Ibadan, he stated that the technical reason was that there were no more frequencies in Lagos, adding that the state has the second largest number of radio stations, after Lagos.
The film and television maestro, said, “We started with radio productions, before we went into television productions. Along the line we did a bit of events management and all of that. But our strong niche is in TV production. Our root is radio. The decision we took to go back to radio is like going back to our root; where we actually started from. We are firm believers in radio. We love radio. In fact radio made the first big money for Royal Roots, so it’s not strange that we choose to go back to radio. There’s more connection with your audience on radio than TV. Our aim is to establish a media platform that has a synergy with one another that’s why we came up with a Radio and TV stations.”