Verve, Africa’s leading domestic payment cards and leading global sportswear giant, Adidas have announced a collaboration which takes the sixth edition of VerveLife, one of the biggest fitness festival series on the African continent, to the next level.
Since its inauguration six years ago, buoyed by audacious aspirations to revolutionise fitness and wellness in Nigeria, whilst encouraging a healthy lifestyle among not only Verve’s cardholder base, but also millions of fitness enthusiasts in general; VerveLife, the flagship lifestyle passion-point engagement promoted by Verve has grown in leaps and bounds to become one of Africa’s biggest fitness platforms, attracting over 10,000 thousand participants in West and East Africa each year.
Speaking on the collaboration with Adidas, Executive Vice President, Marketing and Communications at Interswitch Group, Cherry Eromosele, reiterated VerveLife’s focus on promoting fitness, healthy living, and wellness.
“We are greatly delighted to welcome Adidas on board as one of our partners for VerveLife 6.0. Year upon year, we continue to successfully deliver extraordinary experiences that transcend the expectations of fitness enthusiasts in these climes, with an unprecedented approach incorporating fitness, fun and healthy food, all intertwined in a format that leaves participants demanding more. In 2023, we are raising the bar even higher, and working with a globally renowned and credible partner like adidas gives even more fillip to our resolve, as we jointly advocate for more active and healthier lifestyles for African consumers,” she said.
Also commenting on the partnership with Verve, Brett Burgess, Commercial Director Africa at adidas remarked “We are excited by our partnership with VerveLife as we continue to grow our Brand presence in Nigeria. We believe that this is an exciting partnership for us to engage with the Fitness Consumers in Nigeria. Through our Nigerian Partners, BrandCo, we look to give the VerveLife community a world-class Brand experience at the final event to edge the 3-stripes in their hearts. This event will help us entrench our belief that, Through Sport we have the Power to Change Lives”.