By Josephine Obute
Lagos, Feb. 21, 2024 (NAN) Organiser of Mr and Miss Nigeria International Pageant, Dr Brendan Nsikak, says he has partnered with U.S.-based Fashion Entertainment Television Hub (FE TV HUB) to boost Nigeria’s fashion and entertainment industries globally.
Nsikak, the Chief Executive Officer of Brendance and Crusader Nigeria Ltd., disclosed this in an interview with the News Agency of Nigeria (NAN) on Wednesday in Lagos.
According to him, the partnership will boost the potential the Nigerian fashion and entertainment industries have to offer.
Nsikak said that the project would also promote the creation of jobs for artistes in the sector.
“The aim is to set the stage to make Nigeria known globally as a fashion entertainment capital, to realise all the potential that the Nigerian fashion industry and entertainment industry have to offer.
“It will also provide opportunities to Nigerian creatives for their work to see success through the global entertainment economy.
“The project will produce two televised events in the fall, Fit for a King and Inferno Runway.
“Fit for a King is a men’s fashion designer competition searching for the nation’s next top men’s designer; packed with top Nollywood stars and Nigerian fashion icons.
“The programme is a visual feast of royalty and celebrities. A regalia of opulent and ostentatious African fashion that only the uber fashion-conscious Nigerians can achieve,” he said.
The entertainment promoter added that each episode would showcase designers create a look for a celebrity to stomp down the runway and viewers will evict one designer until only one designer is crowned ‘Fit for a King’.
“FE TV HUB in partnership with Mr and Miss Nigeria International will produce dozens of programmes in Nigeria over the next few years that will be exported overseas.
“This venture will create jobs locally and promote Nigeria globally as a fashion and entertainment capital.
“Inferno Runway is a spicy high fashion affair, a beach wear designer competition searching for the nation’s top beach wear designer who can embody the powerful femininity that Nigerian women are known for.
“It is a feast of slay, attitude and boldness. Watch as Nigeria’s most beautiful women light up the Inferno Runway wearing luscious swimwear designs of competing beach-wear designers.
“Inferno Runway and Fit for a King are a part of a global movement promoting fashion as a form of entertainment,” he told NAN
Nsikak noted that American-based FE TV HUB specifically sought out Nigeria as its hub for fashion entertainment after its founder, Bob Cal, came to Nigeria in 2023 and was blown away by the nation’s passion for fashion.
“Inferno Runway and Fit for a King will not only promote Nigerian fashion talent in Africa, but will be exported to foreign audiences in the United States and Dubai.
“Inferno Runway and Fit for a King are a part of an effort to put Nigerian fashion and talent on the map, internationally, and help brand Nigeria as a global fashion and entertainment hub.
“This fashion entertainment venture will be headed by long time pageant veteran Brendan Nsikak and New York based entrepreneur, Bob Cal,” he said
Nsikak promised to bring his experience and knowledge as technical director to the programme.
According to Nsikak, B upob Cal is coming all the way from the global fashion capital, New York City, to bring a fresh take on fashion to revolutionise the industry. {NAN)