By Rita Okoye
Rising music talent, Micy D, who emerged the winner of Trace in the City Talent Hunt Show has received his grand prize.
Micy D, who recently graduated from the University of Abuja with a degree in Agriculture, triumphed over other contestants during the four-week Trace in the City tour.
Fondly known as ‘Abuja Boy,’ Micy D received a brand new Suzuki S-PRESSO car, courtesy of Suzuki by CFAO and TRACE, along with a recording session with Grammy-winning producer KEL-P and additional promotional packages from Trace.
At the presentation ceremony, MD of Trace Anglophone West Africa, Sam Onyemelukwe, congratulated Micy D and outlined Trace’s support for the young artist.
“He will record three tracks with KEL-P, and we will select the best one, or more if they all meet our standards,” said Onyemelukwe.
“We are also arranging a distribution deal with The Orchard to ensure his music reaches every DSP playlist. Additionally, we will shoot one music video for him and possibly more, airing it across the entire Trace network, including 15 TV channels in Africa and 14 outside, reaching 80 million active viewers. We are also organizing promotions on TikTok.”
General Manager of CFAO Suzuki, Aissatou Diouf, said, “I am thrilled that this project has come to fruition. The collaboration with Trace has been fantastic. Congratulations to the winner.”
Expressing his gratitude, Micy D said: “I am very grateful and honoured to be here. I have been working hard, and God saw my efforts. Big shout out to Trace and the sponsors. I am ready to give my best now that the opportunity is here.”
Sponsored by Pepsi, Suzuki, Tom Tom, ValueJet, and Zagg Energy Drink, the campus tour invasion of Trace offered a series of engaging activities for students and fans.