CHI rewards outstanding trade partners

CHI Limited, fruit juice and value-added dairy manufacturer in Nigeria has rewarded its long standing distributors at the recently held 2024 Distributors Conference. 

The event  themed:  “Break Boundaries Exceed Expectations” served as a platform to recognize and reward the exceptional contribution of the distributors and wholesalers who play a critical role in Chivita|Hollandia (CHI Limited) success and business goals for the year.

 The morning session of the conference featured keynote addresses, industry insights and brand immersion experience, while the evening session was a cultural display of elegance and funfair that culminated in the award presentation and recognition of the contribution the trade partners made to the company  in the 2023 year under review.

A key highlight of the event was the award ceremony which acknowledged outstanding trade partners in various regions across the country. The awards recognized commitment, dedication, and outstanding performance in areas of sales growth, brand promotion and market expansion.

At the conference, Managing Director, Chivita|Hollandia (CHI Limited), Eelco Weber   stated that the company’s success story is incomplete without the strong partnerships it has built with trade partners. 

“Today, we celebrate not only the achievements, but the collaborative spirit that has made our growth possible,” he said.

Chief Commercial  Officer, Chivita|Hollandia (CHI Limited), Bola Arotiowa, in his statement revealed that, the event which was first of its kind will continue to be an annual meeting to enable the company work more closely with its distributors,  share insights and action points, help the trade partners familiarize themselves with the company’s goals and objectives for each year, and serve as a driver for  mutual success.

“Our distributors are the backbone of Chivita|Hollandia (CHI Limited). Their relentless efforts in distributing our products, promoting our brands, and expanding our reach across the nation is truly commendable. As the bridge between us and our valued consumers, it is very important to reward their hard work and dedication for being an essential part of the Chivita|Hollandia (CHI Limited) family. Together, we will continue to deliver great products to our consumers which in turn will deliver value to them”,  Mr. Arotiowa added.

Speaking at the conference, Hajiya Bilikisu Saida, Chief Executive Officer of Smabirm Nigeria Limited, who won the Outstanding Distributor of the Year in North 1 region and got a reward of two million Naira worth of Chivita|Hollandia (CHI Limited)  products expressed delight at the company’s recognition, and stated that the awards served as   a way to inspire distributors to do more and put in more effort, which in turn would help both the distributors and the company to grow.

Other outstanding  distributors of the year rewarded with a two million Naira worth of Chivita|Hollandia (CHI Limited) stock include, Sunny Chuks Limited for East 1 region, Mrs FA & Sons Limited for East 2 region, Hussakas Ventures for North 2 region, Rookee 1388 Ventures for Lagos 1 region, Pik N Pil Ventures for Lagos 2 region, FaithJoe Event Management Limited for West 1 region, and Progress Family Nigeria Enterprise for West 2 region.

The annual distributors conference aims to strengthen the bond between CHI Limited and its trade partners. This collaborative approach fosters mutual growth and ensures the continued success of the brands in the Nigerian market.