By Chinenye Anuforo
Bernhard H. Mayer®, a prestigious luxury brand under QNET, today announced the launch of the OMNI Watch. This innovative timepiece blends high-end design with environmental consciousness, marking a pioneering addition to the brand’s exquisite collection.
QNET further solidifies its commitment to sustainability through the OMNI Watch. The company has partnered with eco-focused organizations to plant trees for every OMNI Watch sold, significantly boosting global reforestation efforts.
The OMNI Watch boasts seven distinct variations, each featuring straps crafted from durable and flexible Thermoplastic Polyurethane (TPU) and bodies constructed from 85% recycled steel. This design exemplifies the brand’s dedication to reducing environmental impact, aligning perfectly with the growing consumer preference for sustainable luxury products.
“Our vision for the OMNI Watch was to seamlessly integrate eco-friendly practices with our enduring legacy of watchmaking excellence,” said Trevor Kuna, Chief Transformation & Reputation Officer at QNET. “This timepiece caters to individuals who value style, sophistication, and a sustainable lifestyle.”
To jumpstart the tree-planting initiative, 1,500 trees have already been planted. This includes 500 trees planted in Cairo, Egypt, in collaboration with Shagarha, and 1,000 trees planted in Amizmiz, Morocco, in partnership with the High Atlas Foundation. These efforts are part of QNET’s Green Legacy Programme, a reforestation program that has successfully planted over 10,000 trees worldwide in the past two years.
“Every OMNI Watch sold translates directly into planting more trees, fostering a healthier global canopy and contributing to the communities we serve,” Kuna added. “Through these actions, we reaffirm our commitment to the environment and our customers, ensuring our luxury products leave a lasting positive impact.”
Amina El Hajjami, Director of Programs for the High Atlas Foundation, highlighted the initiative’s potential and scale. “Planting trees is paramount to our mission of preserving biodiversity and promoting sustainable practices,” she said. “With QNET’s invaluable support, we’ve achieved significant environmental benefits in the Amizmiz region. The initial planting of 1,500 trees is merely the beginning. We are enthusiastic about intensifying our efforts, planting additional trees in the coming months to further our environmental goals.”
The OMNI Watch is available for purchase through QNET’s exclusive distribution network, providing consumers worldwide the opportunity to embrace luxury while contributing to a greener tomorrow.