By Henry Uche
National Institute of Marketing of Nigeria (NIMN) has encouraged President Bola Tinubu to remain focused and stay on course in his vision for Nigeria even in the midst of hydra economic situation upsetting the country.
The President/Chairman of Council of the Institute, Mr. Idorenyen Enang, gave this advice when he addressed journalists at the Institute’s secretariat in Ikeja, ahead of its annual conference, annual general meeting, symposium and investiture of new members, to be held in Ibadan from 20th to 22nd of June, 2024.
Themed ‘Empowering Nigerian Brands: Leveraging Local Contents for Global Success,’ the NIMN President maintained that the programmes would be second to none as processionals in the marketing space drawn across the globe are set to dissect critical issues of national interest like local content and Intellectual Property (IP) among other discourses.
“This year’s programme is about empowering Nigerian brands, focusing on local contents and Intellectual Property(IP), and you know that local contents cannot be driven without understanding Intellectual Property. For a country to attain global success, its IP level must be huge and the country must recognize that and harness it maximally.
Meanwhile, 120 persons would be inducted as associates while 70 will become fellows of the Institute, he affirmed.
The Chairperson, Events and Conference Committee of the Institute, Mrs. Milagrosa Nana Utomi, said NIMN is set to bridge the gap between the academia and the marketing professionals community.
With the keynote address to be delivered by Professor Bankole Sodipo (SAN), Mrs. Utomi revealed that the first day would be a symposium on professional marketing to be handled by the seasoned professionals in the marketing space; moreover marketing students across higher institutions in the country are expected to attend.
“The second day is the annual marketing conference and investiture while the third day would be annual general meeting with technical and panel sessions for cross pollination and fertilization of ideas on various topical issues that affect us as marketing practitioners and the country at large.” she added.