In a world where women are often overlooked —and mostly undervalued—in a largely competitive male dominated milieu, Ms. Sophie Ejegi has risen above the tapered societal calculation to emerge the first female Managing Director of the Loatsad Promomedia Limited, one of the leading out-of-home advertising companies in Africa. The appointment, announced recently, bears eloquent testimony and credence to Sophie’s wealth of experience and proven track record of success in the communication, infotech, commercial industries, business development, management and most importantly, advertising industry.
As an influential and forward-thinking leader, Sophie has continuously striving for excellence in her endeavours. Her passion, dedication, and innovative approach set her apart as a true trailblazer in the advertising industry. She is at the forefront of a new generation of leaders making a significant impact in the world of advertising and marketing. Sophie, who is not new to the Loatsad Promomedia Group, had a proven history of driving excellence and innovation in her previous roles. She is driven by her passion for commercial industries, business development, and setting unparalleled industry standards within Africa’s emerging markets. Her impressive background and unwavering drive make her a formidable figure in the business world. Her educational background includes a degree in Business with Accounting from Kingston University, London, where she honed her skills and knowledge. But Sophie’s career in marketing communication commenced in 2015 when she joined 18twentyfour as a Project Manager in the United Kingdom, where she displayed her vivacious and industrious nature, quickly making a name for herself in the industry.
Her journey with the Loatsad Group began in 2017 when she held the roles of Executive Assistant and Operations Manager. During this time, she showcased her remarkable management and leadership capabilities. Before assuming her current role, Sophie has earned her well-deserved epaulettes to the plum position by taking charge as the Chief Operating Officer at E-Motion Advertising Limited, a subsidiary of Loatsad Promomedia. She also gained invaluable experience at Advocaat Law Practice, where she showcased her exceptional communication and marketing abilities to further establish herself as a force to be reckoned with in her field.