By Vivian Onyebukwa
In commemoration of this year’s World Earth Day, “Why Waste It”, Nigeria’s leading fashion waste recycling company, took it’s campaign to some of the areas around Surulere, Lagos.
This year, “Why Waste It” took action with a special campaign titled, “Plastic Out, Tots In”.
The campaign focused on Iponri Estate, Games Village Estate, Lagos and supermarkets along
Bode Thomas.
Members of the The Switch Community engaged residents and shoppers, promoting the use of re-usable tote bags as an alternative to single-use plastic bags through it’s campaign. In practice, they exchanged tot bags with plastics from the customers who came to shop at the market. “Plastic pollution is a critical environmental challenge, and single-use plastic bags are a major contributor,” says Bola Ramos, Founder of “Why Waste It.”
Ramos stated that the aim of the organisation is to educate the community about the impact of plastic and empower individuals to make simple. “The Switch Community, is at the heart of this initiative, as we believe young people have the power to inspire and lead the charge towards a more sustainable
future.”
Ramos noted that plastic waste poses a sign of threat to the environment, harming wild life and polluting the oceans. Therefore, by encouraging the use of reusable alternatives, “Why Waste It”, hopes to foster a culture of responsible consumption and to reduce plastic and textile pollution.
“Why Waste It”, is an organization empowering young people to become active agents of change through its innovative initiative,The Switch Community.
The organisation is dedicated to promoting sustainable practices within the fashion industry. The
Switch Community, an initiative born from this dedication, fosters a vibrant space for youths and teenagers who are passionate about environmental issues.
The community provides a platform for young minds to share ideas, collaborate on campaigns, and learn practical ways to integrate sustainability into their daily lives.
