By Vivian Iweha

Inclusion refers to the practice of providing equal access to opportunities and resources for people who might otherwise be excluded or marginalized based on their race, gender, or ability.  

In a recent article published in a popular online newspaper, the European Union Ambassador to Nigeria and ECOWAS, Samuela Isopi, during a two-day roundtable on women’s inclusion in politics, in commemoration of International Women’s Week, highlighted the need to continue the fight for women inclusion on in all aspects of society especially in male-dominated areas such as politics. 

The call for an inclusive society is not just a modern-day struggle and can be seen in some of the inclusion milestones achieved by women as far back as the 1910s.

In 1919, the Sex Disqualification Removal Act was passed, ensuring women’s entry into professions such as law, veterinary medicine, and civil service. In 1920, Oxford University allowed the admission of women, and Learie Constantine became the first black person to gain a Most Excellent Order of the British Empire (MBE). The 19th and 20th centuries saw women take a more active role in politics, sports, education, finance, and industry, and women’s involvement continues to grow across the world, including Africa, where countries like Gabon, Côte d’Ivoire, Rwanda, Namibia, South Africa, and Senegal have achieved equal representation of women across the board, especially in leadership positions.

In today’s rapidly evolving society, diversity and inclusion continue to become paramount values, driving positive change across all sectors. As industries strive to break down barriers and foster environments of equality, one company stands out as a frontline driver of inclusion: MultiChoice Nigeria, with its drive to continuously promote the four most important areas of inclusion – present, participating, achieving, and supporting.

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With its extensive reach and influence in the entertainment industry, MultiChoice Nigeria continues to promote diversity, empower marginalized voices, and champion inclusivity in all aspects of its operations. From staffing to programming and content creation, corporate initiatives, and community engagement, MultiChoice Nigeria is committed to fostering a culture of acceptance and representation.

One of the company’s flagship initiatives, the “Here for Her” campaign, exemplifies the brand’s commitment to driving inclusion. This groundbreaking campaign aims to create more female heroes, increase viewership and talkability around women in sports, and unearth more female talent across the continent. Through strategic partnerships, mentorship programmes, and targeted content initiatives, MultiChoice Nigeria is empowering women to thrive in traditionally male-dominated fields and challenging societal norms along the way.

But MultiChoice Nigeria’s dedication to inclusion extends beyond the realm of entertainment. The company is actively involved in corporate social responsibility initiatives, including educational scholarships and skills development programmes, leveraging its resources and influence to create a more equitable and inclusive society for all. The brand’s commitment to inclusion is also reflected in its corporate culture and workforce diversity by fostering an environment where individuals from diverse backgrounds feel valued, respected, and empowered to contribute their unique perspectives.

Through strategic partnerships, targeted initiatives, and a dedication to diversity, MultiChoice Nigeria continues to champion diversity, empowering marginalised voices, and fostering environments of equality, leading the charge toward a brighter and more inclusive future for all.

• Iweha, SOPR Account Manager, writes from Lagos