By Merit Ibe
Nigeria’s leading manufacturer of mattresses, pillows, and beddings, has expanded its distribution network within the Oyo state metropolis. With the opening of the Justrite outlet in the Eleyele area of Ibadan, consumers now have another avenue to experience and purchase Mouka products in a modern and serene atmosphere. As a special guest, Sola Sobowale, Mouka’s Brand Ambassador, graced the official opening of the Justrite store. After the ribbon cutting ceremony by the management of Justrite Superstores, Dr Ayodele Aderinwale (Chairman), Mrs Oluwatosin Aderinwale (CEO), and Mrs Omoboye Fejeke (Executive Director, Operations, consumers trooped into the store to see the impressive assortment of Mouka products.
The Mouka activation area within Justrite Eleyele’s premises attracted both the young and the old. Sola Sobowale was the star attraction, signing autographs and taking pictures with her fans at the Mouka stand. Shoppers did not leave empty-handed, as they received various Mouka-branded gifts courtesy of the company.Mouka’s National Retail Manager, Mrs Chinwe Remi Lawal, spoke about the event and shared her thoughts on the impressive store opening ceremony. “At Mouka, we are committed to adding comfort to lives by providing top-quality sleep solutions. To achieve this, we also need the support and commitment of our trade partners to ensure our products are readily available at every nook and cranny in every state of the federation. For this reason, we create mutually beneficial and lasting relationships with our partners. Their journey of growth gives us pride as we see ourselves as part of their organisation. Justrite is a trusted and outstanding partner of Mouka. We marvel at the heights they have accomplished over the years, evident in what we have witnessed today.
The scope of Mouka’s presence here reflects the bond we have established with the Justrite management.”Mrs Remi-Lawal extended an invite to those living around Eleyele to visit the Justrite store for a better sleep experience with Mouka.Mouka is Nigeria’s most widely distributed bedding brand, with over 3,000 branded outlets nationwide. The company is also a proud member of the Dolidol International Group, with its head office in Morocco. Its innovative portfolio includes products such as the Royal Luxury Pillow Top mattress for a 5-star sleep experience; Mouka Bio Pillow, made with biocrystal technology for stress relief; and the Wellbeing Hybrid mattress with an orthopaedic half and semi-orthopaedic half made for couples with different mattress preferences to enjoy quality sleep together.