By Chinenye Anuforo

The GSMA’s 2024 State of the Industry Report on mobile money has shown that in sub-Saharan Africa, it has helped increase gross domestic product (GDP) by more than $150 billion or 3.7% in the region between 2013 and 2022.

In East and West Africa where mobile money adoption is highest, the  GDP increased even more, by 5.9% and 4.1%, respectively, by the end of 2022, the report noted.

Meanwhile, globally, between 2013 and 2022, countries with mobile money services saw a $600 billion growth in GDP than those without, equivalent to mobile money increasing GDP by around 1.5%.

West Africa, particularly Nigeria, Ghana and Senegal  has seen a 100% increase in registered accounts from 2013 to 2023, establishing the region as a leader in mobile money adoption.

In 2023, over a third of new registered and active 30-day accounts globally were from West Africa – more than any other region.

“West Africa’s vibrant mobile money ecosystem has developed differently from East Africa. For instance, West Africa has seen more non-mobile-network-operator (MNO)-led mobile money services emerge to compete with MNO-led providers,” the report’s authors said.

“This growth, driven by enabling regulatory frameworks, has facilitated a shift to digital transactions, underpinned by a surge in international remittances and merchant payments,” the GSMA researchers added.

For instance, the West African Economic and Monetary Union (WAEMU) experienced significant growth in the use of mobile money adding over 110 million new mobile money accounts between 2018 and 2022, in turn boosting financial inclusion from 56% to 71% for a population of over 137 million, with 60% residing in rural areas.

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“Mobile money has demonstrated its potential to transform economies and societies, driving financial inclusion and sustainable development worldwide. As the industry has started to mature, it is also clear that mobile money offers a sound commercial proposition,” said Ashley Olson Onyango, head of financial inclusion and agritech at the GSMA.

The GSMA believes that mobile money has been a catalyst for achieving 15 out of 17 United Nations’ Sustainable Development Goals (SDGs), up from 13 in 2019.

As the mobile money market starts to mature, the use cases are becoming more sophisticated and more providers now offer adjacent financial products, such as credit, savings and insurance.

Credit is the most popular adjacent financial service offered by mobile money providers (MMPs), with a 73% increase in the number of credit products offered YoY in 2023.

This diversification of use cases is empowering the underserved, including women and rural populations, to save money through mobile money accounts.

“MMPs tracking disaggregated data found a 98% increase in the cumulative number of unique female customers saving via mobile money, between September 2022 and June 2023,” the report found.

In addition, increased business adoption of mobile money saw average revenue per user grow from $2.2 in September 2022 to $3.2 in June 2023 – an increase of over 40%.

“To ensure mobile money remains safe, accessible and affordable, there is a clear need for governments and regulators to work with financial service providers to launch financial literacy programs that can empower underserved populations and improve their financial decision-making,” Olson Onyango added.