By Merit Ibe      

mediaReach OMD, an independent media agency, is collaborating with Lagos Business School (LBS) and the National Institute of Marketing of Nigeria (NIMN) to unveil  trends and consumer insights that will shape the marketing communications industry in 2024 in an event with theme: “Top Trends in 2024: Media, Consumer & Markets.”

Holding for the third year in a row, the 2024 edition will be held as a webinar on January 25.

Building on the success of the series, the third edition aims to further strengthen the collaboration between key industry players and serve as a beacon for businesses and other stakeholders in the marketing communications sector. The focus will be on providing insights into the media, consumers, and marketing landscape, addressing a wide array of crucial areas that captivate the interest of marketing communication professionals nationwide.

Promising an insightful discourse, the event will feature distinguished panelists with extensive knowledge of sector and industry dynamics. These experts include Uchenna Uzo, Professor of Marketing at Lagos Business School; Idy Enang, NIMN President; Opeyemi Filani, General Manager, Showmax; Ronan Redmond, Director & Chief Revenue Officer, VC Communication and Titilope Akanmu, a Consumer insights professional.

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The Director-General of the Advertising Regulatory Council of Nigeria (ARCON), Dr. Olalekan Fadolapo, will deliver the keynote address. In his speech, he will explore various issues impacting the marketing communication sector and the drivers that stimulate growth and inspire high business performance.

Reflecting on the event, Managing Director, mediaReach OMD, Mr Stephen Onaivi, shared that the panelists would delve into pivotal issues across diverse business verticals and discuss how organisations can innovatively harness their resources to boost productivity. “The panelists will dissect changes in consumer habits, newly emerging market segments, budgeting strategies, marketing planning metrics, and the evolving media landscape,” he said.

Being a significant cross-industry educational platform, ‘Top Trends in 2024’ is anticipated to draw in major marketing players, leading clients, media owners, advertisers and marketing enthusiasts.

Discussing the rationale behind this strategic alliance, Professor of Marketing and Faculty Director at Lagos Business School, Uchenna Uzo, underlined its significance in broadening thought leadership across the continent. “Collaboration is the oil that powers the engine of growth in any market and this collaboration between Lagos Business School, NIMN, and mediaReach OMD is a bold step in the right direction,” Uzo said.

mediaReach OMD remains a trailblazer in West and Central Africa, continuing to set the standards for the industry. It capitalises on global resources to provide locally relevant solutions that give its clients a competitive edge. As the region’s largest buying network and most transparent agency, it consistently leads innovative initiatives at the industry level, including syndicated and proprietary research.