By Moses Akaigwe

In what has been described as a remarkable achievement, Massilia Motors has won the prestigious Best Auto TV Commercial award in Nigeria for 2023, in recognition of the outstanding commercial produced for the Mitsubishi Outlander.

The award was presented to Massilia Motors at the Nigeria Auto Journalists Association (NAJA) Awards with esteemed guests, including Mr. Joseph Osanipin, the Director General of the National Automotive Design and Development Council (NADDC), and other prominent figures from the auto industry in attendance.

The winning TV Commercial, a meticulously scripted digital advert, was specifically tailored for the African market and filmed in Lagos. Notably, all the models featured in the commercial are employees of Massilia/CFAO, adding a distinctive touch to the production.

Currently broadcast in several African countries such as Ghana, Côte d’Ivoire, Togo, Benin, Gabon, and available online, the advertisement is translated into both English and French to cater to the diverse linguistic preferences of the Francophone and Anglophone audience.

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In addition to the Best Auto TV Commercial award, Massilia Motors also secured the Best Customer Service award at the same event, acknowledging the company’s exceptional commitment to delivering outstanding customer service to its vast clientele across the country.

Expressing gratitude for the accolades, Mr. Olatunji Itiola, the General Manager of Massilia Motors, remarked, “We are delighted with the awards as we remain committed to providing sterling auto solutions to our esteemed customers.”

Massilia Motors, a joint venture between CFAO and Chanrai Groups, is dedicated to offering a wide range of Mitsubishi vehicles, including popular models such as ASX, Eclipse Cross, Outlander, L200, and Pajero Sport. The company also provides genuine spare parts and after-sales services in Nigeria.

Last year, Massilia Motors introduced the all-new Mitsubishi Outlander, a significant upgrade from its predecessor. The Outlander, available in two variants – H-Line and P-Line, boasts class-leading features and is positioned as an all-terrain vehicle suitable for on and off-road adventures, whether in the city or the countryside.