Jaguar Land Rover South Africa and sub-Sahara Africa has announced the appointment of Izak Louw as public relations manager, effective February 1, 2018. Louw replaces Nicola Clarke, who will remain at Jaguar Land Rover in the product and pricing department, and who is stepping out of the public relations role to be able to spend more time with her family.
Louw joined Jaguar Land Rover in 2011 as a Jaguar Product Analyst, with models from the Land Rover stable later joining his portfolio. He holds a B.Com degree in Marketing and Communications from University of Pretoria, and has since furthered his studies to include other business and communications qualifications, as well as public relations.
Louw brings a great deal of business acumen, as well as experience with and product knowledge of Jaguar and Land Rover products. His in-depth knowledge of the Jaguar and Land Rover model line-ups, as well as an undying love for motoring, will prove invaluable in this new role.
Commenting on the development, marketing director, Jaguar Land Rover South Africa and sub-Sahara Africa, Lisa Mallett, said: “We’re thrilled to have Izak join the PR team in a formal capacity. He has supported Nicola on a number of occasions in the past and has previously engaged with the media at launches and product briefings.
“His passion for the Jaguar and Land Rover brands, and motoring in general, make him a perfect fit for this role. We thank Nicola for the great job she has done for Jaguar Land Rover, her enthusiasm and passion will be well utilised in her new role.”