By Brown Chimezie

Literary enthusiasts and esteemed guests gathered to celebrate the launch of Imperfectly Awesome: Embracing and Becoming a Wholesome You by Dr. Omotola Bamigbaiye (PhD), an inspirational book written in an honest, relatable tone, with the author sharing her stories of becoming to help people love, reinvent themselves, and bloom—just the way they were designed to do. 

“Adulting can be chaotic. But it can also be a hilarious and thrilling ride. From career expectations to motherhood, relationships, and the nagging whispers of imposter syndrome, there’s always something to grapple with. The world may only play off-tune beats, but you can create your rhythm and dance to it gracefully…or however else you please,” the author wrote in the book. The book captures the essence of the writer’s journey with wit and wisdom.

Imperfectly Awesome transcends being just a book. It is a rallying cry for anyone who has ever felt inadequate, struggled with imposter syndrome, or lost in the corporate world. With its relatable narrative and practical advice, it promises to be a source of inspiration, hope, and comfort for readers on their journey towards self-love and fulfillment.

During a session at the launch, Dr. Bamigbaiye emphasised that the book is about building your own ladder, one rung at a time, with laughter, tears, and maybe a little lipstick smeared on the way. “It’s embracing the unexpected and realising that you are ‘good enough’ even when the circumstances surrounding your life say otherwise, and ‘balance’ is a tricky act you get better at every day.  Imperfectly Awesome is about learning to love yourself and embracing the messy, beautiful chaos that is life, that pitfalls exist, and we’re all a little flawed and need more help than we sometimes admit.»

She advises everyone to build their resilience table, do what works for you, and do away with anything that no longer serves you unapologetically. Reminding everyone that there is no manual to teach on how to navigate the world of work or life in general, but easier to learn from other people’s experiences. 

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“You gain wisdom, avoid pitfalls, are unapologetic about your existence, own your mistakes, and become equipped to run your life’s course better,” she said.

Among the esteemed attendees at the book launch were notable figures from various industries, including Idorenyen Enang, President of the National Institute of Marketing of Nigeria (NIMN); Femi Odugbemi, Filmmaker and MD of Zuri 24 Media ; Lanre Onasanya, MD of H.C. Bonum Limited; Lampe Omoyele, Provost of Orange Academy; Osamede Uwubanmwen, President of the Advertisers Association of Nigeria (ADVAN); Kehinde Salami, CEO of Ideas House , Victor Afolabi, Group CEO of  Hazon Holdings , Mr Taiwo Adeniyi, MD/CEO  of Vitafoam Plc, among other notable guests 

Their heartfelt remarks underscored the book’s message of empowerment and self-acceptance, resonating deeply with all those present.

Additionally, esteemed panellists, including Dr. Ibukun Adebayo, Managing Director at Rock Realty Limited; Rewa Udoji, Director of Chapel Hills Denham Nigeria and Dr. Esther Olasunkanmi, Head of Learning and Development Division at FITC Nigeria, provided valuable insights into the book’s themes during the event.

A Fellow of the National Institute of Marketing of Nigeria (NIMN), Dr. Bamigbaiye is a senior executive with over 20 years of Category/Marketing Management and Customer & Shopper Marketing experience.

Dr. Bamigbaiye is presently the Marketing & Innovations Director at pladis Global. Before that, she was the Marketing Manager Innovations at Guinness Nigeria Plc, Marketing Manager (West Africa) at Reckitt Benckser (RB) and was also Head of Trade Marking at Unilever Nigeria haven worked in other local, regional and multinational companies where she held leading positions in marketing. Additionally, Dr Bamigbaiye is a much sought-after facilitator and Adjuct faculty at the University of Lagos Business School, where she creates the fusion between academic and experiential learning through her lecture series.