From Stanley Uzoaru, Owerri

Imo State fast rising highlife music star,Nwajiaku Umunakwe has added another feather to his cap when he was crowned by the Nigeria Brewery as its current Life lager beer Highlife – king.

The team of the Life lager beer at the weekend presented its new king to the Imo State chairman of Traditional Rulers Council, Eze Emmanuel Okeke during a courtesy visit at his secretariat in Owerri.

Umunakwe emerged victorious in the annual High – Life fest 2023 music competition, beaten other contestants that competed with him.

While presenting the Life brand ambassador to the royal father, the Regional Trade Marketing Manager, Kingsley Okafor explained that the crust of the annual event is aimed at promoting Igbo culture and values.

Okafor said “The Life Beer brand is passionate about promoting the cultural heritage of the East because we recognize the significance of cultural preservation in fostering a strong sense of identity and unity.

“Highlife music is one of the major identities of the Easterners and that is why the brand has continued to nurture local talent into globally recognised musicians. Nwajiaku is proud to show us his home and we are honoured to visit HRM Eze Okeke today.

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“Life Beer will not stop telling the story of the Igbo, we will keep promoting the values of hard work, brotherhood, tradition and progress because we are proud of the audacious and resilient spirit of the Easterners.”

Senior Brand Manager, Life Lager Beer, Oluyemi Ekundayo, extended his gratitude to the Eze-Imo for the warm reception the brand received. He said, “We are honoured to be here today, embodying the spirit of Turu Ugo Lota’ with Nwajiaku.

“His achievement has brought pride to his people, and we are confident that he will continue to do them proud. Life Beer is more than just a beer; it is a catalyst for progress and a symbol of the persistent and hardworking spirit of the Igbo people.

“The brand envisions a future where the rich heritage of the Igbo people is celebrated unapologetically in every part of the world, and young talents are provided with opportunities to thrive and succeed. Ekundayo said”.