By Chinenye Anuforo

Hi-Life Fest has entered the eviction stage. The music talent show-themed “Turu Ugo Lota” by Life, a premium continental lager beer from the stables of Nigerian Breweries is on the hunt for the next king of high-life music.

This new season started airing on May 15, with auditions, and Jide Kene Achufusi as the host of this brand-new season.

The first episode started with a brief education on the history of high life, provided by High-Life music legend, Bright Chimezie and Nollywood veteran, Chief Peter Edochie.

This was followed by the auditions which took place in different parts of South Eastern Nigeria, specifically Aba, Onitsha, Awka and Enugu.

Numerous individuals showcased their best at the audition stage in the presence of regional judges. While some were debutantes, others presented themselves as second comers, appreciating life Beer for the opportunity of a second chance.

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The judges of the auditions consisted of members of the entertainment industry in South Eastern Nigeria such as on-air personalities and television presenters.

At the end of the first episode, 15 people from the auditions were presented as contestants on the show.

Three were selected from Aba and Awka respectively, while four were selected from Onitsha and five from the city of Enugu. These contestants were male and female of different age groups, performers of various genres of high-life music such as afro-life, high-life pop and more.

The second episode began with the unveiling of the judges for the Hi-Life Fest 2023 competition. The judges include; Jennifer Eliogu; veteran actress and musician, David Jones David; a singer and actor, and Nwodo Kelvin; an Igbo musician. It was further revealed that each episode will feature a celebrity guest to further give a different twist to the competition.

The intrigues of Hi-Life Fest will continue this weekend with evictions. The contestants will be slugging it out weekly for a place in the finale and a chance at the show’s 50 million naira worth of prizes, including a cash prize, an album recording deal with some of Nigeria’s best producers, a music distribution deal, a video production deal as well as other amazing prizes. The first and second-place finishers will also receive cash prizes and other gifts from Life continental lager beer.