The maiden edition of HAMS (Hair, makeup, and skincare) fair, organised by TOUV concepts, the maiden edition of The HAMS acronym for (Hair, makeup, and skincare) fair will hold on the 7th and 8th of August, 2021 at the outer ballroom  Federal Palace Hotel, Victoria Island, Lagos. 

The fair, which promises to be a world class event, will feature stakeholders from Nigeria’s beauty landscape, including skincare brands, hair brands, cosmetics, and perfume brands, among others. This was  announced at a recent  press conference at the Lagos Oriental Hotel, where they also unveiled a reality TV star, beauty brand ambassador and actress, Esther ‘BIADE, as their spokesperson.

“We are excited to bring together a collection of some of the best global beauty brands, as well as world class local brands in the same space,” explained Oge Obiefuna, HAMS fair convener.

A billion-dollar industry, HAMS intends to bring all the big players in the beauty industry together  to meet and interact with their consumers.” We were pleasantly overwhelmed with all the positive feedback we received in the preliminary stages, and we cannot wait to show everyone what we have in store,” she added.

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With about 100 exhibitor spaces and an estimated 10,000 attendees, the organisers assured participants that the fair would follow laid down COVID event protocols for the two days. Attendees should expect to see some already registered international brands, as well as some leading local Nigerian brands who will be unveiling new products, technologies, and special packages.

 “If you are a beauty brand in hair, cosmetics, perfumes and makeup, the HAMS Beauty Fair is the space to show your world-class products,” Esther Biade, spokesperson for the HAMS Beauty Fair stated. “As someone who is committed to the beauty industry, I am  proud be a spokesperson for a worthy project like The HAMS Beauty Fair which will help showcase beauty brands in Nigeria.”

Set for the 7th and 8th of August 2021, a  limited number of available premium booths and tables are available for exhibitors to snap up.  Early bird exhibitors will also enjoy special benefits. To register for the HAMS Beauty fair, go to

HAMS Fair 2021 is organised by TOUV Concepts in partnership with Bella Naija, Decatos Print & Exhibition Limited and WildFlower PR & Company.