• R-L: Segun Ogunleye, GM, Marketing, Seven-Up Bottling Company; Fahmeeda Cassini-Surtee, CEO, DStv Media Sales; winner’s family member, and Ayebea ‘BZ’ Darko of GH Queens, winner of Best Series (Unscripted), powered by Pepsi at the 10th AMVCA… recently.



On Saturday, May 11, 2024, Pepsi, one of the lead sponsors of the 10th Africa Magic Viewers’ Choice Awards (AMVCA), electrified the entertainment landscape with a fusion of nostalgia and contemporary vibes.

Held at the prestigious Eko Hotels Convention Centre, Victoria Island, Lagos, the event celebrated 10 years of African cinematic greatness. And this perfectly aligned with Pepsi’s commitment to celebrating and refreshing a youthful lifestyle through its POV Confam Gbedu Reloaded campaign.

Embracing the essence of the platform, Pepsi refreshed the show with an electrifying lineup of artistes, who embodied the rich musical heritage of Africa, alongside its vibrant contemporary sounds.

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Representing the past with their iconic hit, Love Me Jeje, Shaffi Bello and Seyi Sodimu set the stage for a journey through time. Legendary Awilo Longomba added an authentic African feel to the event with his unmistakable Soukous and dance rhythms, as Kcee, the ‘Ojapiano’ master injected the night with irresistible energy, while Chike and Adekunle Gold further elevated the experience with their unique musical styles.

Curating the beats and keeping the crowd grooving was none other than DJ Spinall, the Pepsi Music DJ ambassador, who returned from Coachella to give an unforgettable night of music and memories.

Extending beyond the AMVCA’s stage, Pepsi continues to own the hearts and minds of consumers, igniting excitement through music, as the brand also looks to further deepen consumer connection across the entire music ecosystem with the launch of its Music Academy Initiative.

Speaking, Mr. Segun Ogunleye, General Manager, Marketing, Seven Up Bottling Company (SBC), said: “The AMVCA can be seen as the ‘African Oscars’ which is a celebration of African talent and creativity, values that resonate deeply with Pepsi. Through our POV Confam Gbedu Reloaded for this platform, we aimed to connect with our consumers on a deeper level, celebrating the timeless appeal of music while championing emerging talents.”

The night of blitz and glamour saw many films, actors and actresses carting home several prizes with Ademola Adedoyin winning the Supa Komando-sponsored Best Supporting Actor for his role in Breathe of Life, while Best Series (scripted) sponsored by Pepsi was won by James Kalu Omokwe. Industry Merit awards went to Madam Idowu Philips aka Iya Rainbow and Richard Mofe-Damijo (RMD). 

Nigerian celebrities in attendance echoed their excitement and appreciation for the refreshing performances at the AMVCA, highlighting Pepsi’s contribution to the vibrant music culture of Africa.

As the curtains closed on another spectacular edition of the AMVCA, Pepsi reaffirmed its commitment to refreshing moments, unforgettable experiences, uniting generations through the power of music and the brand that truly puts “The Beat in Afrobeats”.

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