By Henry Uche
Tony Elumelu, Chairman of UBA Group, has reaffirmed his commitment to transform and redefine insurance customer’ experience. He made this affirmation at the launch of Heirs Insurance Group Experience Centre in Abuja, designed to provide a comprehensive one-stop shop for all insurance products and services.
Located on the ground floor of the Transcorp Hilton, the Experience Centre is a digital space, featuring a full-display interactive screen, enabling users to easily view an array of insurance policies to determine the best option, purchase insurance plans seamlessly and file a claim or chat with the Prince chatbot for faster issue resolution.
Elumelu who underlined the commitment of the Heirs Insurance Group to transform the lives of Nigerians and drive financial inclusion, said, “We are redefining the insurance experience, as we believe our customers deserve simple, seamless and reliable access to financial security anytime, anywhere. The Heirs Insurance Experience Centre showcases our digital channels and tools which are transforming the insurance experience as another clear demonstration of our promise of service excellence, accessibility and innovation.”
He maintained that the group was championing financial inclusion and leading the digital insurance play in Nigeria, demonstrating its mission to democratise access to insurance. As part of its unique proposition, it rolled out digital and mobile channels to simplify access to insurance and make insurance accessible to everyone.
Meanwhile, Niyi Onifade, MD/CEO of Heirs Life Assurance, a member of the Heirs Insurance Group, has charged insurance regulators to adopt Heirs Insurance Group’s digital framework as the minimum industry standard to drive insurance accessibility and service quality across the country.
Onifade made this call during the panel discussion at the 2nd edition of the United Capital Securities’ Insurance CEO Breakfast Forum, held in Lagos recently, with the theme: “Technology as a critical driver of growth and transformation in the Nigerian insurance landscape,”
Speaking at the conference, Onifade emphasised the important role technology plays in bringing customers closer to insurance.
He said, “we realised that we must be digital from day one and, thus, we embraced digital tools from the start and drove insurance education heavily through our social media platforms and other digital channels.”
He cited the deliberate steps the companies within Heirs Insurance Group have taken to lay a strong digital and technology foundation for its service. Onifade further outlined how the infusion of technology has been pivotal in revolutionising the overall customer experience at Heirs Insurance Group saying, “we have championed digital transformation to ensure our customers not only find insurance accessible but also experience a level of service that aligns with their expectations.”
While delivering the keynote address, the Commissioner for Insurance, Mr. Sunday Thomas, commended Heirs Insurance Group for their immense contributions to the Nigerian insurance industry since entering the market in December 2020. According to him, NAICOM has no regret granting operating license to the group companies.
He said, “the Commission is committed to supporting every initiative that will increase insurance adoption in the country. He also mentioned that NAICOM under his watch was focused not just on compliance, but a wider developmental process that will transform the entire insurance market.