Blessed Okebugwu
A new brand of skin care products, Topicrem, has berthed in the Nigerian market to address skin related diseases.
The Chairman and Chief Executive Officer, Jauf Health and Beauty International, Mr. Joseph Udeh, explained that the brand has been carefully formulated to address all skin-related problems, for adults and new born babies.
Udeh said the brand will soon be a household name in Nigeria, stating that before the introduction of the product into the Nigerian market, the manufacturer had conducted a survey on the economy, in a bid to subsidise the price to make the products affordable.
In his words, “Topicrem is a dermatological brand that cuts across all age groups, ranging from new babies, youths and adults because it has been designed for everyone to benefit from. The company has taken into cognizance safety, effectiveness and comfort.”
He said the product has been tested and certified by international dermatologist, revealing that as the sole distributor in Nigeria its mission is to take the quality brand to all leading supermarkets and pharmacies in the country and the West African markets.
“Our flagship product, which is the ultra moisturising body milk takes care of unwanted dry cells and it is our goal to make this brand the number one preparation in Nigeria and the entire West Africa. It helps to ensure 24-hour hydration. We also have the massage oil for babies to ensure penetration and softness of the skin. We also have products that can be used to repair damaged skin and many more are all available in the stable of Topicrem,” he said.
He also said plans were underway to exhibit the products during the 25th anniversary of the National Agency for Food, Drug Administration and Control (NAFDAC), which he said would also serve as an endorsement by the regulatory body to declare the brand fit for the Nigerian market.
“We are going to be visiting beauty Spas as part of our launch strategy in ensuring that we have this brand in every supermarket across the country and in all leading pharmacies in Nigeria. With time, we are going to have our own share of the market. We also have other brands which take care of people that exhibit albinism and we have gone the extra mile to ensure that everybody is covered.”
He called on the federal government to subsidise import duties on pharmaceutical products to give the product the necessary push into the Nigerian economy.