Prior to being a contestant in the continental reality TV show, Big Brother Naija, Iheme Faith Ulomo aka Ifu Ennada, was an up and coming actor, writer, content producer, fashion designer and TV presenter, but was barely known, with little or no social media prominence.

Ifu, who won endorsement from Pepsi and Heritage Bank during the show, Ifu has now set up her beauty business, ‘beautIFU Ennada’ pioneered by her hair care line with distributors all over Africa and the United States.

When asked how the Big Brother Naija platform has helped in actualising her dreams, she said: “Big Brother Naija platform is indeed a blessing to those who know how to use it, and I am very proud of everything I’ve done this far.

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“Aside the increase in commercial value as an actor and MC, the popularity I got from the show also made it easier to make money especially with my businesses. It is the biggest platform for anyone looking to launch themselves in whatever they intend to do.”

Since Big Brother, the Computer Science graduate of Olabisi Onabanjo University has gone on to establish an NGO for women where she recently supported two young fashion designers with sewing machines and cash.