As far as SEO goes, most people tend to assume that images make little to no difference. This is an element of truth to this – images are not one of the most important factors when it comes to ranking high on the search results.

 

However, if you are truly trying to squeeze every little bit of optimisation of your content, then factoring in images into the equation might just be a good idea, and we are going to tell you a few of the different ways that images can impact SEO here in this article. Let’s just get straight into it.

 

Improves Bounce Rate

One of the main ways that images can impact SEO is by improving bounce rate. If you are relatively new to SEO, this might not be a term that you are all too familiar with, and you may even be asking yourself “what is bounce rate?”. This is a good question, and knowing what bounce rate is can help you optimise your content in an endless number of ways.

 

Bounce rate is simply the number of visitors who take further action after visiting your website/page. This could be by purchasing something from your shop, clicking on an ad, or even clicking on a link. So, where do images come into the equation?

 

Images improve bounce rate in a myriad of ways. From creating a more professional-looking website to showing off some of your products, images can entice people to take further action on your site in a plethora of ways, and including them is only going to help you.

 

It is worth noting that images can also decrease bounce rate – but this only applies if you include unrelated images or low-quality images in your content. As a general rule of thumb, images can improve bounce rate drastically, and bounce rate is one of the main factors that plays a role in SEO.

 

A Good User Experience Is Everything

Humans can process information through a variety of means. While text/writing is a great tool to tell people exactly what you are trying to say, images can be an exemplary way to pass over information quickly, and this is one of the prime reasons why people generally prefer content with images rather than without. It is also just nice to have some visual stimulus that ties said content together.

 

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To give an example of this, it’s worth taking a look at the gambling industry. This may seem like somewhat of a strange example – but when it comes to industries that rely heavily on creating a good user experience, the gambling industry is one of the most prominent.

 

Just take a look at any of the most famous slot machine symbols and icons – are there any similarities that are shared by all of them? That’s right; they are all high-quality, enticing, and related to the slot in question.

 

Including images in your content can improve the user experience quite drastically, and this can lead to more engagement, free publicity through shares and links, and improved search engine optimisation.

 

Image Search Keywords Can Be a Valuable Tool

When it comes to how images can have a direct effect on SEO, image search keywords reign king. There are a ton of reasons why images impact SEO, but image search keywords are undoubtedly the most noticeable.

 

Including images in your content gives new ways for your content to be found through image search keywords, and as you would expect, having a whole other source of viewers is incredibly advantageous.

 

There really isn’t too much to say about this one; choosing to forego images in your content is just going to hinder your success, and you will be missing out on a completely new source of readers from something that can take mere seconds to accomplish.

 

So, do you think you are going to think twice the next time you go to add a random image to your carefully-curated content? We sure hope so. Images can play a huge role in SEO, and choosing to neglect this fact could have detrimental effects on how high up your content shows up in the search results.

 

You should always take care when choosing a photo for a piece of web content, and if you do this to the best of your abilities, you should be able to maximise SEO to a reasonable degree. Catch you in the next one.