Perfection is like an iron forge. In Yomi Badejo Okusanya, it’s like a rampart of stalwarts. YBO as he is fondly addressed in the social scene embodies so much of what makes perfection an onerous yet enviable trait. He’s a man who sees something in everything that the rest of us don’t. But his genius is not just his ability to see what others cannot but how he applies it. Yes, the Public Relations guru is a very savvy entrepreneur and visionary. But none of that influences his estimation of his competence and self-worth. Okusanya affects a humble poise.
Okusanya has built a career on combining daring, dexterity and largely inspirational initiatives with diligent application that incorporates everything from snatches of dependable formulae to the most improbable exploits. Unlike most of his contemporaries, Okusanya views success not only in financial but also artistic terms and his enterprise style — particularly his current business and leadership style in the telecoms and marketing communications sector — are as formidable in pushing and challenging the bounds of entrepreneurship as they are in garnering successful results.
We saw him last week at the Amosun-Dabiri wedding in Abeokuta, the Ogun State capital, where he was unwinding and having the very nice moment of his life and he was sure looking so relaxed and calm while the event lasted.