A childhood flair for fashion was the crucial factor that motivated Ayodele Donye Samson to become a jeweller. The disclosure was made by the founder and CEO of E4Luxury Jewellers recently while answering questions during an Instagram live chat.
Ayodele, a graduate of Lead City University where he studied Mass Communication, avowed that he grew up with a fashion awareness that became profound as he progressed through life.
“Even as young schoolboy, I had a keen sense of fashion and I fancied things that made me look good. In my university days, I won awards for my fashionable outlook,” he explained.
Speaking further, the E4Luxury CEO said: “There is no gainsaying that my fashion disposition played a crucial role in my decision to go into the business of jewelry and luxury items immediately after my graduation in 2014.”
So far, the E4Luxury boss claimed he is satisfied with his progress in his chosen profession. “From my humble beginning as an affiliate marketer of jewellery, I have been able to start E4Luxury from scratch and grow the brand to what it is today,” he articulated.
With the E4Luxury brand now dominant in Ibadan, Oyo State, Ayodele Donye Samson declared that he was ready to expand its frontier. “We are currently working on a plan to open another store in Lagos State,” he confirmed.
In the meantime, the brand’s customers are spread all over the world, he said.
“A lot of our orders came through social media platforms such as Snapchat, Instagram and Whatsapp, and we make deliveries to every part of the country and beyond using couriers services such as GIG and DHL. I had even once travelled to Dubai to deliver a custom-made pendant to an artiste client,” the E4Luxury boss articulated.