The Chuba Ikpeazu Stadium in Onitsha came alive last Friday, as popular artistes took to the stage and thrilled the crowd at the 4th edition of Hero Lager Fiesta.
Among artistes that performed at the show were Duncan Mighty, Timaya, Harrysong, Omawunmi, Reekado Banks and Rudeboy, one half of PSquare. They all rendered their hit songs, as they celebrated with Hero lager, a premium brand from the stable of International Breweries.
Themed: ‘Bridge Edition’, the music fiesta was significant as it connected the brand with its teeming consumers and customers.
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Speaking at the event, Marketing Director, International Breweries, Mrs. Tolu Adedeji said every year,
the Hero fiesta attracts thousands of fans who are loyal to the brand and appreciate what it stands for.
“We made the decision to make Onitsha the venue of our annual fiesta as a way of appreciating the acceptance and the loyalty enjoyed by Hero lager beer and it gets bigger and better with each passing year. We hope to continue bringing so much value to our customers and maintaining the good relationship,” she said.
In addition to the fiesta, more winners emerged in the HEROnaire mega promo, a reward scheme that offers consumers N1 million for eight weeks over the next two months.