Stories by Olabisi Olaleye [email protected] 08094000013, 08111813040
With recession biting hard at most companies and purchasing power dwindling by the day, businesses and organisations can leverage on a cloud-based mobile marketing platform that enables SMS messaging capabilities to increase sales, customer engagement and marketing return on investment (ROI).
According to statistics, 98 per cent of the time, short messaging services (SMS) are read, tweets 29 per cent, 20 per cent emails are opened and 12 per cent Facebook posts are read.
This could easily be achieved with the new digital platform, mGen.ng, from iConcepts, a mobile technology and value added services firm.
MGen.ng uses shortcodes and unique keywords to build opted-in audiences, collect customer feedback and send auto-responses to inbound messages. For example, Text ‘YES’ to 30380 and someone will call you back or Text ‘OFFER’ to 30380 to get our latest products and special offers. The platform then aggregates this data for processing through a dashboard generating detailed reports, graphs and profiled databases that are extremely valuable and targeted for any company.
With an mGen account, businesses can create lead generation campaigns, loyalty promotions, interactive surveys, polls, automated information services and customer care solutions. Some of its key features include zero-rated shortcodes allowing customers to participate for free, self-service tools to customise the user experience for each campaign or service, and API tools to enable integration with an existing management system.
iConcepts CEO, Mr. Ugo Okoye, stated that, “Technology and innovation are key drivers for business growth, especially in tough economic times. Businesses must adopt a mobile-first approach to stay competitive, drive sales and satisfy their customers in an ever-increasing tech savvy world.”
He explained that mGen.ng is ideal for both public and private sector organisations including health, transport, government, IT, media, religion and service industries, among others.
“The platform is very dynamic and simple to use such that any firm can effectively engage their customers and grow their businesses using mobile communications,” he said.
Okoye also disclosed that the concept has no spamming, rather, customers initiate the interaction because it is fully permission-based.
Also, innovation and business partnerships lead at iConcepts, Bolaji Akerele, said: “the platform will allow many companies create value through quality interactions they previously couldn’t access; and most importantly, it is very easy to set up.”