Marketing Matters
with Neta Nwosu
08023051444 • [email protected]
Three Crowns Milk, a leading Friesland Campina WAMCO dairy product, has decided to not only acknowledge, but celebrate mothers all over the country for their sacrifices annually with its “Mum of the year” campaign.
This year’s award was won by an optometrist, Mrs. Nkechi Brayila. She was declared winner ahead of four other finalists at the grand finale of the competition held recently at Sheraton Hotel, Ikeja in Lagos.
The panel of judges made up of Nollywood stars: Mercy Aigbe-Gentry, Annie Idibia and popular Chef, Uzor Orimalade, declared Nkechi Brayila the winner, having scored overall highest mark in the three stages of the competition; Fitness, Smartness and Fun Tests.
By emerging the 2016 Three Crowns Milk Mum of the Year, Mrs. Brayila was rewarded with an all-expense paid trip for a family of five (5) to an exotic location with one-year supply of Three Crowns Milk.
The second placed winner, Mrs. Olabisi Omolabi, was rewarded with a double door refrigerator; the third placed winner won a washing machine while the fourth and the fifth placed contestants were given consolatory prizes of N50, 000.00 worth of shopping voucher each. The finalists also went home with cartons of Three Crowns milk products.
Reacting to her victory, the visibly surprised Mrs. Brayila thanked Friesland Campina WAMCO, for this remarkable opportunity bestowed upon her while also promising to judiciously execute all the activities expected of her as a Three Crowns Milk brand ambassador.
“I feel like I have achieved something great with this achievement and I’m very excited not just only about the vacation trip with my family but also about the numerous exciting activities, which I would be engaged in for the entire duration of my reign,” she said.
Speaking at the grand finale of the 2016 event, the Marketing Director, Friesland Campina WAMCO, Mr. Tarang Gupta stated that the Three Crowns Milk Mother’s Day campaign is deeply rooted in the brand’s recognition and rewarding mothers for their unrivalled roles, especially as it affects daily upkeep of the family.
Gupta also noted that Three Crowns Milk, as a low cholesterol milk brand that cares for the health and well-being of its consumers, in tandem with the rest of the world, intended to put lasting smiles on the faces of mothers through this initiative for their love and care for the family.
“One of the key things that we have identified is that the foundation of any family is the mother and with them being the foundation, they need to stay fit and healthy, which is what Three Crowns truly believes in. We strongly believe that if the pillar of the house being the mother is taken care of, the whole family is strong,” he said.
Also speaking on the occasion, the Senior Brand Manager, Three Crowns Milk, Maureen Ifada, stated that the campaign was hinged on the brand’s repositioning ideology with the tagline, ‘Healthy Mums, Happy Family’ and also the belief that mothers are the pillars of the house
“Three Crowns is a family milk but our communication is targeted at the mums because they make the buying decisions and if we are able to take care of the mums, they would in turn take care of the rest of the family,” she said.
Etisalat reiterates commitment to quality customer experience
etisalat, one of Nigeria’s customer-centric telecommunications network, has reiterated its commitment to quality customer experience and the continuous development of innovative products and services in its effort to offer customers on its network more value for money.
The company’s Director, Brands and Experience, Elvis Ogiemwanye, gave the assurance during the Abuja leg of its regional Customer Forum, an interactive gathering that enables Etisalat have direct engagement with customers to exchange ideas, discuss areas of improvement as well as provide feedback on the services of the company.
Speaking on the significance of customer feedback, Ogiemwanye said the forum was a platform that enables Etisalat to continuously improve its operations and develop more innovative products and services.
He added that the forum demonstrated the value Etisalat places on its customers and commitment to excellent customer experience.
“At Etisalat, we place a lot of value on our customers, because our customers remain at the heart of our business. That is why we hold this forum in different regions to engage with our customers, get their feedback on our products and services and improve on them based on the feedback we have gathered.
Through this customer forum, we are able to identify things we are doing right and the areas we should improve on,” he said.
Also speaking at the event, the Director, Customer Service, Etisalat Nigeria, Plato Syrimis, said the revamped easy-to-use self-help mobile application, EasyMobile App was one of the most recent innovative solutions that the company introduced as a result of feedback from Etisalat customers.
One of the customers present at the event, Dotun Oyebanji, commended Etisalat for providing subscribers with good network coverage and excellent customer service.
…GEM customers share experiences on all-expense paid trip to Milan
Top Etisalat GEM customers were recently rewarded with an all-expense-paid trip to Milan to watch this year’s UEFA Champions League final match, between Real Madrid andAtletico Madrid on Saturday, May 28, 2016 at the San Siro stadium, Milan, Spain. These customers were selected as the top spenders on the Etisalat network for 2015.
Speaking on the rationale for the trip, Director, Consumer Segment, Etisalat Nigeria, Adeolu Dairo, explained that the company had always rewarded loyalty among its customers.
Dairo said: “At Etisalat, our customers are at the heart of our business and we constantly reward them for their loyalty by connecting them with their passion. The game of football has a mass followership across the world and we wanted our customers to experience the UEFA Champions League finals.”
One of the Gem customers, Solomon Agbataekwe, was delighted at the opportunity to watch the UEFA final match, “I am truly excited because it is a dream come true for me to watch the Champions League match live. I am very grateful to Etisalat for appreciating their customers with this trip and experience. This trip provided me with the opportunity to network, meet new people, shop and experience the sights and sounds of Milan. I have always used Etisalat but with rewards like this, I feel like I will have to stay with them forever.”
Another Gem customer, Abubakar Isa, added: “It was an excellent experience and I would like to congratulate Etisalat for this noble gesture. Kudos.”
Real Madrid beat Atletico Madrid 5-3 on penalties to win their 11th title in the competition..