Omolola Shonowo is from a family full of fashion enthusiasts. From playing in the showroom of her late grandmother to internship at her mother’s fashion store, both in Lagos Island, Shonowo grew up in and with fashion.

She became a fashion magazine publisher, Lolar Shon and was one of the early entrepreneurs in the makeup and costume industry. She also took part in quite a number of beauty pageantries, In a nutshell; she has explored every part of the Nigerian fashion scene.

Saturday Sun spoke to her during a beauty session:

What are you working on now?

Well, as you know, I am always working on one new venture or another, but right now, my focus is on my upcoming fashion concert, which comes up on the 10th of February at N-tyce Lounge, Victoria Island.

Tell us all about it

A fashion concert comprises fashion, music and comedy. My fashion concert tagged FASHION FUSION SEASON 10 is an event where upcoming designers get to showcase their new collections for prospective buyers to buy. Fashion exhibitors display goods for sale, plus a raffle draw where lucky winners take home surprising gift items and, of course, a fashion concert cannot be complete without the red carpet, which will feature the glitz and glam of the fashion industry.

Why did you start this?

I started the event to give upcoming designers and models a platform to express their inner strength and also to introduce the latest edition of Lolar Shon’s Fashion Magazine to a new set of readers and gain new following.

Which edition is this and how has the journey been so far?

This is the 10th edition; the journey has been full of lots of up and down moments. It has been a journey of fashion breakthroughs and fashion ups and downs. In fashion concert, anything is possible!

Which and which designers are participating in this year’s own?

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Blamz, Purple dove, Marimar  and B-shapes clothing and models from pro-model Africa will be strutting the fashion concert runway.

Who and who are expected to attend your fashion concert?

I am expecting a massive turn-up from fashion lovers, fashion editors, fashion critics and, of course, the entertainment world. Fashion and entertainment are closely weaved together. They promote each other.

What is to be expected at the fashion concert?

Extreme Fashion creativity is essential and the most important thing to be expected at a fashion concert. It is not just a fashion show; it is extreme creativity, avant garde fashion and fun entertainment all fused in one. Fashion at a whole new different level and dimension. A  kind of fashion event where people can meet one on one with their favourite models and designers.

What is the most important thing about having a fashion concert, what is its purpose?

Its purpose is to bring the buyer closer to the designer and also unveiling the next fashion trends in a very conducive and relaxing environment, with lots of musical and comical breaks.

What are the important elements an outfit must possess to be on the runway of a fashion concert?

It must be out of the box, creativity at its peak. Everything should be top notch, perfect, from the outfit, hair to the make up.

What are you doing differently this year?

Bringing back the legends in fashion, vintage stuff. The old things shall come out from the shadows and rise again!  It is the secret that will be unveiled on that day.