Former Nigerian internationals, Austin Jay Jay Okocha and Nwankwo Kanu are set to stage a return from retirement for Star Lager Beer League, tagged: “Star Music The Fusion.”
Former African Footballer of the Year, Victor Ikpeba, ace sport journalists, top music stars and DJ’s were also listed for hostilities.
Speaking at the draw ceremony held in Lagos, the Portfolio Manager, National Premium, Nigerian Breweries Plc, Tokunbo Adodo said: “Our goal is to bring all of our target audience under one umbrella. We know what our consumers love and we would love to connect with them via their passions and interests. We see Star Music The Fusion as a way to further strengthen our commitment to millions of fans and bring quality enjoyment of football and music with unrivalled consumer interaction experience.
“With Star Music The Fusion, Star Lager Beer will connect with as many music and football fans as possible as the platform will play on the strength of its partnerships with European clubs; Real Madrid, PSG, Juventus, Manchester City, Arsenal and Barcelona and also on the success of its nationwide tour, Star Music The Trek.”
Nigeria’s foremost beer brand, Star Lager had over the years been a pioneer of ground breaking platforms; including Star Music Trek, Star Mega Jam, Star Super fans Show and Star Quest.
Star Music The Fusion, first of its kind in Nigeria, will see six teams of football legends; music artistes and DJs compete in a series of music and football concerts.
The novel platform will engage music and football fans with series of concerts, online and offline activities to pick a winning team.