Multichoice denies killing other Pay TV coys

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BY BISI OLALEYE

Multichoice Nigeria has refuted killing other Pay Tv in order to run a monopolistic affair, however the company was quick to point out the market terrain was tough and only the strong will survive.

This was disclosed by the Managing Director of the company, Mr. John Ugbe during a paper presentation at the Nigerian South African Chamber of Commerce breakfast meeting in Lagos.

Titled: ‘20 years of investment in Nigeria and its people’, Ugbe who reeled off  the company’s score cards explained that Multichoice do not muscle out other pay Tv company but that competition was and is still a tough terrain in the Pay Tv sector because contents shores up the cost yearly. Stressing that only the willful and intelligent may survive such dicey terrain.

While disclosing that Multichoice contribution to the economy was a pointer that the company was here on a long term, to invest, see the growth of the company, that of Nigeria and see what the impact has done on Nigeria. Ugbe hinted that MultiChoice was the first South African firm to come into Nigeria, when other companies were scared of the terrain, the biggest Direct to Home Technology (DTH) that has five bouquets: Premium, (+100 channels), Compact Plus (+70 channels), Compact (+ 60 channels), Family (+ 50 Channels) and  Access (+ 40 channels).

Adding that the company has provided employment to over 5,000 Nigerians and operates services through 54 dealers, who over 110 offices across the country. “Our company has invested over N51,095 billion since the coining out of the company in 1993 from Details Nigeria Limited.

It still has a bigger plan of investing more in local contents, infrastructure as well as community development projects before the year runs out”. Noting that  MultiChoice was the biggest Direct to Home Technology (DTH) network in Africa and the  second pay TV in the world to migrate to digital  from analogue transmission, which offers  up to 100 channels.

The Multichoice boss also hinted that the  pay Tv’s 20th celebration would be flagged off in May this  year, while x-raying that the company started in Nigeria as a joint venture between Adewunmi Ogunsanya and Multichoice Africa.

“Multichoice Nigeria has expended over N7.1bn($44m) contributing to the economy and growth of pay tv in the country,  N3.5bn($22m) was also invested in broadcasting infrastructure and innovation services, over N185m($1m) on training in Tv production skills. The company had also invested over N1bn ($6.3m)on SD and  High definition (HD) studios for super sports and M-net expended over N185m to launch W4 satellite, N9bn ($56m) in sports production.

We have also invested over $30m(N4.8m) in mobile technology, especially in Digital Terrestial Tv(DTT) Technology with the introduction of GOtv, which is currently in five states: Ibadan, Port Harcourt, Lagos, Enugu and Edo.

“Multichoice is the first pay tv service provider to establish a national call centre, first to adapt the cashless economy, first company to introduce the PVR and HD PVR decoders, first to invest in a satellite uplink station in 2003 and the pioneer of Digital Satellite Pay Tv services in the country”.

While also explaining the company’s partnerships with the government bodies like Ministry of health, sports, education and private sector,which are meant to be benefitted by Nigerians.

On the issue of Multichoice offering a ‘ Pay as you watch’ ,Ugbe explained that it may be difficult from technology point of view, stressing that , pay as you watch was not practical and visible because it was one way communication unlike the telephony system.

He hinted that Multichoice has 234 resource centres in 24 states and plan to have additional 40 underway, to adopt N20m a school project annually and other routine support for industry stakeholders.

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6 Comments

  1. Mr John Ugbe must say the truth. Multichoice is wicked. Let Multichoice change to Pay As You Go.Let it be like GSM,if u recharge and did not make a call,your airtime will be there for u. But Multichoice is ripping Nigerians hollow. If u buy airtime and did not watch your telly for that period ,you will forfeit it. This is wickedness and cheating.We are calling on the President,Senate President and Chief Justice of Nigeria to call Multichoice to order.The credit time spent by Multichoice on verification is also borne by subscribers. we want pay as u go

    • I SUPPORT YOU!
      HOWEVER I THINK MULTI CHOICE MAY FIND IT DIFFICULT TO GO PAY-AS-YOU GO BECAUSE THE AIRTIME FOR THESE PROGRAMME HAS BEEN BOUGHT AND PAID FOR IRRESPECTIVE OF WHETHER WE VIEW IT OR NOT. I WILL BE HAPPY HOWEVER TO SEE THIS IMPLEMENTED

  2. i fully support what okon has said. That is the way to go. Govt should look into the scam and monopoly that is multichoice in Nigeria.
    I bet multichoice, when another provider shows up with Pay as you go option, then we shall see.

  3. u are ignorant..multichoice has or is still trying for nigeria..dey are d best.just look at wat dey ve done 4 nigerians u will blieve me dat dey are realy empowering our youths…look at our forgotten heroes in football hw dey dusted dem up,gave dem deir lives back,look at just concluded A.M.V.C.A and somany goodtins to attribute to dis great company,all i can say is weldone d.s.t.v. do u kno dat most of deir employees are nigerians.if u think dey ve been running a monopolized system,u need to ask d likes of H.I.T.V and somany others,d tin is dat dey ve got d best proffessional team players dat kno deir onion dat is wat kept dem afloat and is still till today….i luv u D.S.T.V

  4. @emma c. All ur excuses doesn’t stop multi choice from introducing pay as u go. There are multi nationals. Find out if South Africans pay as much as we do to watch live matches on dstv. They are here to milk us dry.

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