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“Youths constitute the most dynamic and largest community of IT users in the world. Music is one of the world’s unifying languages and if this generation is so passionate about music, it is better to sing along with them,” General Manager, Consumer Marketing, MTN, Mr Kola Oyeyemi, stated this in Lagos during an interactive session with journalists.
According to him, The Headies, is the most popular music awards and enjoys the support of MTN through sponsorship of the 2012 edition of the awards scheduled to take place in October 20 at the Eko Hotel & Suites, Victoria Island, Lagos. According to Oyeyemi, “ MTN is partnering with the organizers of The Headies awards because it is a rallying point for the identification, grooming, recognizing and rewarding of Nigerian music talents. “ Music as we all know is a veritable platform to leverage the passion points of the over 40 million Nigerian youths, whose strong bias and attachment to music cannot be over-emphasized.”
“MTN has strong passion for youths and is always ready and willing to help them achieve their dreams. Over the years, MTN has identified music as one of the strongest passion points for the youths, and is determined to partner with any brand that will make the dreams of the youths come true. “ This is not the first time MTN is supporting The Headies awards, but this year’s edition is unique because of the new dimension to the awards. Apart from inspiring the next generation of Nigerian music stars, the awards will be dedicated to a some of the less-privileged children in the society.
This year’s awards will reward the best of Nigerian music acts in the following eight categories: Artiste of the Year, Song of the Year, Best Music Video, Best Street Hop, Best Pop Single, Best R&B Single, African Artiste of the Year and the coveted Next Rated which comes with a car prize. The Headies, is managed by Smooth Promotions Limited, which had its debut in 2006 as The Hip-Hop World Awards and it has become one of the most credible and glamorous awards for musical excellence in Nigeria.