Glo coup!: Mike Adenuga brings world famous X-Factor to Africa


Leading telecommunications company, Globacom, has done it again. Coming on the heels of the immensely popular Glo Naija Sings, Big Friday Show, Campus Storm, Lafftafest, and G-Bam Show, the outfit has further expanded the frontiers of Nigerian entertainment by bringing home the world famous music reality TV show,

The X-Factor. It will be the first time the show will come to Africa. And what’s more, the ultimate winner of the spectacular show will cart home a princely sum of $150,000 (N24 million), the biggest prize among the reality TV shows running in the country. He or she will also win a recording contract with the internationally acclaimed Sony Music for the recording of an album and professional management of the winning individual or group.

The X-Factor was unveiled on Wednesday night at the GET Arena, Lekki, Lagos, and this confirms Globacom as the leading force that connects the youths to their entertainment passion. According to the company’s Group Chief Operating Officer, Mohamed Jameel, Glo is proud to be the catalyst that brought about this development and the attendant buzz cum excitement it will generate across the continent.

“Africa has been yearning for a programme of this optimum quality and we are privileged to have made it possible,” an ecstatic Jameel said, adding that Glo needed to do something special to signpost the special year of its 10th anniversary, hence the gift of The X Factor to entertain and delight its teeming subscribers across sub-saharan Africa and the larger public.

He said further: “This year marks the 10th anniversary of our operations and this programme is, in part, our modest way of thanking our subscribers for their loyalty and patronage.” Commenting on the ultimate prize of $150,000 to the winner, Jameel said that this is in sync with the profile of the show. “The unprecedented top prize is a reflection of the premium status of the programme.

This is in addition to the coveted Sony Music contract with the attendant post-season superstar status for the winner and international stardom, which is not provided by any other music talent show in the country today,” he stresssed. The owners of the franchise, Fremantle expressed joy at the collaboration, hoping that the musical extravaganza will make the same impact in Nigeria as it had in other parts of the world.

“We are pleased to work with Glo on this project which is bound to change the perception and reception of musical shows in the country. The X Factor is a unique programme that enjoys an edge over other shows and the format is an additional advantage over other efforts,” the spokesman said. The X Factor is a reality TV singing competition to find new talents. It is contested by aspiring singers, drawn from public auditions and is open to all ages, sex, styles, solo acts or groups. A major difference between the show and others is that the judges also double as coaches for the various groups.

It is peculiarly split in stages, following the contestants from auditions through to the boot camp, the judges’ homes; to the grand finale. Dancers are also featured and contestants could accompany themselves on guitar, piano or any other musical instruments. The X Factor has been successfully launched in major countries including the UK, United States, Albania, Argentina, Australia, Belgium, Denmark, France, Germany and Spain.

Here in Africa, the month-long pre-auditions, which are the first stage, will kick off in Abuja on April 13 and later hold in Port Harcourt and Lagos. It will also run in Accra and Kumasi in Ghana. Also commenting on the development, Nigeria’s Afro-calypso king, Lagbaja, said that the introduction of the programme is a historic event, which underscores Glo’s profile as the biggest supporter of quality entertainment packages.

“Coming on the heels of the immensely popular Lafftafest, Glo Naija Sings, G-Bam show, Campus Storm and the Big Friday Show, this is yet another proof of the company’s consistency in thrilling the youths,” he said. The other stages of the competition include the auditions, in front of an audience; the evictions; the judge’s day and the grand finale.

Jameel noted that X-Factor has consistently ranked No. 1 entertainment programme across the world, especially among the young adults. “With X-Factor, the entertainment scene in Nigeria will never be the same again,” he concluded.

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