Premium spiced rum, Bacardi Oakheart, has truly integrated itself into the Nigerian society. With a strong presence in Abeokuta, Ogun State, Port Harcourt, River State, Ibadan, Oyo State, Abuja as well as the Lagos metropolis, the widely celebrated international brand is truly positioned to becoming the leading name in alcoholic beverages throughout the country.
Recently, the premium brand supported the launch of the Bacardi Oakheart Lounge, an exclusive new bar and lounge strategically located in Ikeja, Lagos. Bacardi Oakheart is a delicious new-spiced rum that is made with a unique oaky flavour. It combines a smooth peppery body with a rum punch, providing a spicy flavour with a bit of bite. A spiced rum with strong masculine appeal, Bacardi Oakheart is best enjoyed with coke, with the unique bar call, “Oak and Coke” that is short, unique, easy to call out in a noisy bar, and just as easily understood by every bartender.
Matured in ex-bourbon oak casks to give it a hint of smokiness, this rich and warm spiced rum is infused with notes of brown sugar, honey and burnt vanilla custard with a light cinnamon finish. Ordering an “Oak and Coke” is easily the best way to enjoy the unique taste of the spiced rum. Innocent Moses, Marketing Development Manager, Bacardi International, said that he aims to position the internationally acclaimed spiced rum, Bacardi Oakheart, as the standard in Nigeria, adding,
“If you come in contact with (it), you will not want to do away with (it).” Enjoying his “Oak and Coke” at the event, highly celebrated singer, Iyanya, winner of the maiden edition of Project Fame West Africa, had this to say of the delicious new spiced rum: “It is a rum that people associate with; it is a friendly drink, it is masculine in nature, (and) people associate it with lifestyle.”
The Bacardi Oakheart brand is also firmly dedicated to contributing and giving back to society, by actively creating employment in several states in the nation. Additionally, it is deeply involved in the development of youth and young children, having awarded the sum of N.5m to a private primary school in Ikoyi, Lagos. Bacardi also organises pool parties for youths, to provide an avenue for relaxation and foster networking opportunities. In addition to the sumptuous Bacardi Oakheart drinks on hand, the launch revealed the trendy new Bacardi Oakheart lounge with exciting backdrops and scenery.
As the guests ordered their “Oak and Coke”, international disc jockey, DJ King was on hand to provide music and entertainment, showing that Bacardi Oakheart has a strong dedication to promoting brand relations, and an openness to supporting new businesses in the country. Austin Dimas, General Manager of Mozida Lounge, had many exciting things to say about the partnership, extolling the Bacardi brand and calling it, “a wonderful company”.
He went on to say thus: “They understand the vision and the dream, and they are backing us all the way. The brand is amazing and it is great to have it in Nigeria.” Dimas also added that the brand would contribute to the growth of the Nigerian economy, showing that this major goal of the brand is already being recognized in the society.
The event was attended by the crème de la crème of the showbiz industry, including the former President of the Association of Movie Producers (AMP), and current Regional Secretary of the Federation of African Cineaste (FEPACI), Mr. Madu C. Chikwendu, Ghetto Soldier, John Asiemo aka Daddy Showkey, stand-up comedian, Gandoki, Mbuk, W4, YQ, and many others. Bacardi Oakheart is distributed by GDN Nigeria, a subsidiary of One Spirit Company.