By Christine Onwuachumba
Da Viva has launched 3 new collections that will give fashion-conscious Nigerians the opportunity to make a bold fashion statement when they go out to celebrate this season. In a break from tradition the Da Viva designers have created various limited editions, 3 bold designs for elegant ladies wear, 6 party collections and colourful fun designs for the male collection.
Since entering the Nigerian fashion market as a retailer of printed cotton fabrics, the company has added Da Viva ready to wear garments for ladies, men and children along with accessories such as handbags and jewellery as well as a range of towels to brighten up the bathroom. As the authorised retailer of swarovski elements for Nigeria, Da Viva will now provide customers with the option of adding an extra touch of style and glamour to their fashion.
Da Viva fashion has also been involved in several fashion events this year including Africa Fashion Week London 2012, The Nigeria Fashion Week Lagos and the 5th FADAN HUNT. By taking part in both the London and Lagos fashion weeks, Da Viva is helping to open the eyes of the world to African fashion. Da Viva’s involvement in the 5th FADAN HUNT shows the company’s passion for fashion and willingness to help and support young talented fashion designers in Nigeria.
This year also saw Da Viva introduce co-ordinated designs where a base design is also printed with little detail to create a complementary look, these have been a hit with customers who have already given this style the name His ‘n’ Hers . In 2013, Da Viva plans to launch watch more limited edition designs, mini collections and of course more His ‘n’ Hers.
The company will also be increasing the number of Da Viva shops and more authorised dealers will be appointed, providing Nigerian consumers with more places where they can be sure of buying genuine Da Viva fabrics.