Boy Alinco: Town & Gown Gigs sure bet for brands


The Town and Gown Gigs, a musical festival tied to the massive human traffic that will converge on Obafemi Awolowo University (OAU), Ile-Ife, Osun State for the Nigerian University Games (NUGA), has been scheduled for October 1-14, 2013.

According to the organizers, Town and Gown Gigs is set to put in place a memorable musical festival that will run side-by-side with NUGA Games in a manner that would remain in the minds of all participants for a long time to come. In deed, the 14-day musical festival will not only enhance the NUGA Games it would also be used to promote the cultural and tourism values of the state.

Mr. Bayo Bankole aka Boy Alinco, Director of Communication, T&GG, declares: “Our target is to create an atmosphere of celebration in the spirit of sportsmanship, provide the platform for relaxation after daily sporting activities, create an atmosphere of friendship among sportsmen and women, supporters, officials, and the general public, and also build a platform for brands to merchandise.

“To achieve this, we want to give opportunities to products/brands and vendors to cash-in on this event. Apart from the daily dose of music and comedy, there will be enough to eat and drink, from the popular akara Osu, Ife palm wine, NUGA biscuits, Isedale fruit tarts, and barbeque among others.

“As part of our delivery plans, we are working to put together a parade of brands, festival products, fashion show, tie and dye show-off, with a huge array of competitions so that participants from time to time shall have one prize or the other to show for their attendance. There will be Yoruba traditional poetry, dance competition stage plays, and a collection of time fulfilling entertainment to keep body and soul together.”

Put together to spice up the atmosphere of friendship that NUGA games will create, Town and Gown Gigs would feature all grades of artistes from different genres of music such as hip hop, R&B, highlife, juju, fuji, and apala among others. The show will also parade world class DJs, comedians, fashionistas and competitions. A cumulative audience of not less than 250,000 is expected from the first to the last day of the event.

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