The poor state of the Nigerian economy is a source of adversity for businesses but Nigerian entrepreneurs have learned to keep working to survive and excel.
This was the submission of Ajayi Solomon, founder and Chief Executive Officer of TMY Media, a media content production and management company.
“Running a business in Nigeria has always been challenging for decades due to the poor economy, but we always find a way out, moreso now that we can take advantage of our digital experience,” he said recently while answering questions from journalists.
Explaining further, he shed light on how emerging media companies, such as TMY Media scaled the major challenges of the initial stages of their operation.
“Trust was the basic challenge we had at our initial stage as a media company because people at first found it difficult to trust us as a new and up-and-coming entity,” he reflected.
Ajayi Solomon added: “However, we scaled the hurdles by first focusing on building TMY Media to the level and standard of people’s expectations.”
Presently, TMY Media has grown its service portfolios substantially, from just production to include artiste management, brand development and creation, promotion and general public relations.
“Our Artist & Repertoire (A&R) service has been topnotch in recent years as we are now known for scouting talents that can be developed into bankable brands by record labels,” he submitted.
TMY Media’s strength, he further avowed is derived from its expertise in the emerging digital business environment.
According to him: “TMY Media offers services such as social media management and podcast studio rentals and advertising interviews. We combine these with other services such as band rehearsal space rentals, recording music studio space, makeup and photos studios, event coverage and celebrity photoshoot. That makes us a total entertainment and lifestyle company.”
For clients working with TMY Media, the benefits are unquantifiable, he claimed. “Our social media outreach is global, therefore, we guarantee the right kind of exposure for our clients, “ said the TMY CEO.