Stories by Moses Akaigwe 08072100049

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Mercedes-Benz has continued its successful streak of double-digit growth since the beginning of the year. The number one premium automaker started the third quarter with a new sales record of 181,791 vehicles sold in July. This now adds up to a total global sale of 1,326,065 vehicles worldwide – a percentage growth of 13.3 percent compared to 2016.
“With growth in unit sales of 11 percent in July, Mercedes-Benz started the third quarter with a new sales record. Additional demand will be stimulated by the new S-Class Saloon, which we started delivering to our customers in Europe in July. The Mercedes-Benz flagship has set another milestone along the way to autonomous driving with a new driver-assistance package,” stated Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing & Sales.
To the Managing Director/CEO of Weststar Associates Limited, Mirko Plath, the remarkable sales record is yet another significant milestone by by the brand.
“For all of us at Weststar, we are proud to a part of this success story. As authorised general distributors of Mercedes-Benz in Nigeria, we aim to remain relentless in our efforts to deliver the best sales and aftersales services at our premises and all our authorized dealerships nationwide.”
The countries with the most new car registrations for the month of July included Germany, Italy, Belgium, Switzerland, Portugal, Taiwan and Canada.Europe continued to be the biggest sales region for Mercedes-Benz, with a total of 76,153 cars sold in July (+10.4 percent). In the first seven months of this year, 560,273 units were delivered to customers in Europe (+9.1 percent).
More than a third of the cars sold in Europe in July went to customers in Germany (26,679 units, +8.7percent). Other major European sales markets also significantly surpassed their unit sales of July last year: France (+10.1 percent), Italy (+8.0 percent), Spain (+18.0 percent), Belgium (+17.7 percent) and Switzerland (+11.8 percent).
In the Asia-Pacific region, a new sales high was set for the month of July with 70,266 Mercedes-Benz automobiles sold (+22.7 percent). In the first seven months of the year, 508,976 vehicles with the three-pointed star were delivered to customers (+26.1 percent). In addition to China, where 48,588 units were sold in July (+31.8 percent), the region’s success was supported also by new records in the markets South Korea (+41.0%) and India (+20.9 percent).
In the NAFTA {North American Free Trade Agreement} region, more vehicles with the star were sold than ever before in the first 11 months of a year (224,106 units, +0.6 percent percent). A total of 187,869 Mercedes-Benz cars were delivered to customers in the USA since the beginning of the year. New unit-sales records were set for the first seven months in Canada (+11.8 percent) and Mexico (+28.0 percent).
The model with the highest growth in sales was the E-Class Saloon and Estate, its 64.6 percent increase made a major contribution to the success of Mercedes-Benz in July. Total sales of those two models added up to 28.693 units worldwide, more than ever before in a July. The biggest sales market for the E-Class is China, where the long-wheelbase version of the E-Class Saloon is especially popular.
Unit sales of Mercedes-Benz SUVs increased last month by 14.6 percent to a new high of 64,521 units. The GLA and GLC were particularly successful with new sales records. Since the beginning of the year, approximately 450,000 SUVs with the star have been delivered to customers all over the world (+13.6 percent).