By Remi Oluwoye and Chinwe Ibe

All roads lead to Eko Hotels and Suites, Victoria Island, Lagos today for this year’s edition of Aquafina Elite Model Look Nigeria.

The theme for this year’s competition is ‘Africa Rising: Haute Couture’ and the aim is to showcase the potential of haute couture in Africa to the world, through fashion pieces and catwalks.

In the last 10 years, Aquafina Elite Model Look Nigeria has played an immense role in placing the African modeling industry on the global map. Therefore, celebrating its 10th anniversary today, the focus is not only to impact lives through modeling but also to promote a new generation of great African youths.

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“Aquafina Elite Model Look Nigeria is unique in the sense that it provides the opportunity for young girls to enter the fashion world, become models and make fabulous careers,” the organiser says.

The internationally recognised competition has discovered supermodels such as Cindy Crawford, Gisele Bundchen, Alessandra Ambrosio including Nigerian supermodels like Chika Emmanuella, Mayowa Nicholas, Victor Ndigwe and recently Davidson Obennebo, who was the first African to win the world finale in the last 33 years.

The platform has given these models the opportunity to walk the runways of top international brands like Versace, Tommy Hilfiger, Dolce & Gabbana, H&M as well as feature in major campaigns for Hermes, Chanel, Balmain, Calvin Klein and many more.