By Steve Agbota
The Chief Executive Officer of Jumia Nigeria, Juliet Anammah, has said that the company’s recent partnership with AirFrance KLM is to create unparalleled opportunities and enable customers enjoy the convenience of wide selection when shopping online.
Anammah, who stated this at the signing of Memorandum of Understanding (MoU) with the airline in Lagos, said the partnership signed by both organisations is expected to give additional benefits to Nigerian-based flyers registered with the airline’s Flying Blue loyalty programme by exposing them to Jumia’s product offers.
She added: “AirFrance and KLM continue to pursue new ways of adding value to our customers. At different occasions, when customers provide us with feedback on how to make the customer loyalty programme, Flying Blue, more attractive, the question often asked is if it would be possible to use Flying Blue on more products, especially products customers need in their day-to-day life. As we like to listen to our customers and try as much as possible to improve on the services we offer, we decided to look for a partner to turn this dream into a reality.”
She hinted that members could also combine the value of the voucher with cash to pay for items of their choice while members with insufficient miles for an airline award or with miles expiring soon could convert them into vouchers to shop on Jumia.
Also speaking at the event, the AirFrance KLM of Commercial Director for Nigeria and Ghana, Arthur Dieffenthaler, said Flying Blue members could earn miles, and use the accumulated miles to pay for tickets, upgrades, hotel stays, and excess baggage allowance.
According to him, with the new partnership, the miles could be converted to vouchers and used to purchase items on Jumia Nigeria website.
Said he: “This is the first time two strong brands will collaborate in Nigeria and we are happy to find a partner in Jumia. This seamless process requires AirFranceKLM Flying Blue members to visit our website to retrieve their vouchers.
The vouchers are of three values, each indicating the cash value and miles value. Members can buy the voucher of their choice and have the miles deducted from their Flying Blue account and an email will be sent to them with an online shopping code for Jumia.”