All over the World, content marking is one of the fastest growing media and sales strategies of revolutionizing the overall business operations including the real estate sector. With the advent of information technology and new media revolution that has changed the global real estate landscape, market penetration and brand repositioning for the real estate sector has become much easier. Forward thinking real estate firms and agencies across the World are already maximizing content marketing in the overall promotion of their businesses, and they are fast gaining impressions and strong market leadership.
All online and offline marketing approaches that are geared towards the effective creation and distribution of relevant and consistent industry contents with the aim of attracting, retaining clients and prospects is called content marketing. In the real estate sector, for content marketing to achieve its desired goals and objectives, the distribution of the contents across media channels should be as important as its creation. The content distribution should be clearly channeled to a defined market target, using traditional and new media, industry functions, and integrated marketing communication approaches – the combination of public relations, marketing and advertising, among others. Content creation is not an easy task, thus, its distribution should be effective and result oriented.
Real estate content creation activities like video marketing, development of marketing brochures, website development, and updates, sponsorship of industry conferences that speaks to your target market should be carefully selected and distributed. These are possible distribution channels where your market targets are active and willing to connect with your brand and by extension, they become your clients.
When marketing contents are well created and distribution, using the right media tools and charnels, it comes with manifold immediate and far reaching benefits. Good contents will capture the attention of your prospects and clients especially when the content is rich and captivating enough to resonate over time in their memories.
Highly information contents will always drive huge traffic to your website and social media handles. And as a real estate firm, your timely and market guide contents may become real industry one-stop-shop. Positive and sort after real estate market contents will help build your firm’s brand image, build brand equity over time and connect with your needed audiences, clients and prospects. Influencing the story around your real estate products and services is a sure win when you are able to tell your brand story through good content creation.
There is no better way to tell your brand story more than creating good content of your product and services – display your products and services in most appealing and compelling marketing videos and brochures and ensure that all your social media handles are well utilized for the needed impressions, conversion, and overall brand development of your real estate firm. In this disruptive time, brand stories have become the currency for selling and competitively stay ahead of the curve.
In the real estate industry, it is a known fact that greaternumber of consumers especially in advanced economies connect to real estate agencies, firms and brokers via online platforms where content marketing literatures, videos and market insights have the tendency of going viral at a very short notice and resonating way. This arguably informed the reason why every forwarding thinking real estate firm should quickly leverage content marketing as the global real estate market becomes more advance and competitive in nature.
ESV Adebayo Adeyemo is a registered Estate Surveyor and Valuer; Head of Practice and Lead Consultant at Bayo Adeyemo & Associates. He wrote from Abuja, Nigeria.