I am Ihuoma Eze, a Nigerian visual storyteller and YouTuber living in Dubai.
In all honesty, making money as a YouTuber in Nigeria is really not a child’s play, you have to make conscious efforts and work towards putting the right strategies in place. Knowing what works and how best to go about it will make the journey a whole lot easier.
YouTube is a great platform where you can create content revolving around the things you love, upload videos, grow a community and have fun. Doing what you love and making money from it is one of the best things ever, in this post I would be sharing a few ways by which you can make money as a YouTuber in Nigeria.
- Monetize your Videos: It is important for you to monetize your videos for ads on YouTube by using Google AdSense, you set up an AdSense account and then create content that meets the advertiser-friendly content guidelines. Afterwards, you start getting ad revenue from display, overlay and video ads; the criteria for this is that your channel must have reached 4,000 watch hours and 1,000 subscribers in the last 12 months, once you have passed these two milestones then you are good to go. You can checkout my Youtube growth tips HERE
- Get sponsored by brands: Everyday, over one billion YouTube videos are watched around the world so you can as well monetize your content through getting sponsored by brands. Say for example, you do tutorials on hair care, you can get hair care brands to send you their products, you create content for the brand, do reviews, share your experience with your audience and get paid by the brand.
- Sell digital products: YouTube actually offers incredible opportunities to digital product sellers and content creators. You can sell ebooks, online courses, professional services, etc. I have my own presets that I sell (presetsbyomaa.com), the presets give lots of vibrance, playfulness, colour vibration and lots of effects to your photos, hereby giving your Instagram feed a cohesive and a really lovely look, I sell them for 4 to 5 dollars each.
To sell your products on YouTube, you can add links in the description box, or you can choose to add a custom link to your profile banner, you can also use end screens to link to your online store. It is also essential that you promote your products and offer on other platforms, spread the word on your Instagram, Twitter, Facebook, etc. Here’s a video of when I launched my digital product.
- Affiliate marketing: With affiliate marketing, you earn a commission for marketing another person or company’s products. When you promote a product you enjoy, you earn a percentage out of the profit from each sale they make. So to start earning as an affiliate marketer on YouTube, you choose an industry and then a niche, research products in your niche that you can review, sign up for the affiliate programme and get a unique link from the company you’re promoting so when someone uses your link to buy a product you get credit for it and you earn an affiliate commission which we can term as a referral fee for sending the company the business.