By Zika Bobby
Fidelity Bank Plc, has reaffirmed its commitment to deliver the best services to its
Customers with the recent launch of its new brand campaign tagged: ‘Our Word’.
At the unveiling in Lagos at the weekend, the bank said the new commercial reinforces its underlying promise to deliver a new face of service in Nigeria’s financial services industry.
The Divisional Head, Brand & Communications, Fidelity Bank Plc, Charles Aigbe said the new TVC speaks to the bank’s essence, stating that Fidelity remains a reputable financial institution that keeps faith with its customers irrespective of their class or creed.
Speaking on the campaign strategy, the bank’s Head of Brands, Tochukwu Ononiwu said the new material would run on a multiplicity of media platforms, including traditional and digital to drive brand exposure. Ononiwu said the new message reinforces the bank’s commitment being tough and resilient in supporting businesses and the economy as encapsulated in the now rested Tough Job commercial.
On the rationale behind the new TVC, Ndukwe Onuoha, Creative Director, 7even Interactive said: “We wanted a narrative that customers can relate with today,” explaining that this was designed essentially to evoke emotional connections with the consumer. “The TVC brings to life, the essence of the Fidelity brand-trust, in a very warm, homely and emotional manner,” he said.