Nigeria’s leading mobile payments company, Funds and Electronic Transfer Solutions Limited (gets) has demonstrated its commitment to encourage and support local entrepreneurs in the SME sector in their quest to become global brands.
The company recently sponsored one of Nigeria’s rising fashion brands, Orange Culture, to the 2017 edition of the Fashion Scout, the international showcase for fashion pioneers and the United Kingdom’s largest independent showcase for emerging and established design talent during the London Fashion Week. The show took place between February 17 and 21, 2017.
With the sponsorship, Orange Culture will be the first African menswear brand ever to be invited by Fashion Scout. Orange Culture will have the opportunity to showcase its collection to the most respected fashion players including buyers from Harrods and Harvey Nichols.
Speaking on the development, Managing Director of gets, Mrs. Omotade Odunowo, said the company was proud to be associated with the Orange Culture brand, describing it as a future global brand that will do Nigerians proud in years to come.
According to her, the sponsorship was just one of the strategies it has used to encourage local entrepreneurs.
Restating gets’ commitment to the growth and development of SMEs in the country, she said the company has, in addition, put a lot of effort in developing technologies and products that are designed to help them launch and manage their businesses, using its secure mobile payment solution.
“At fets, we are continually looking for ways to encourage and empower Nigerian entrepreneurs to achieve their dreams of taking their businesses to the next level. This is what we hope to achieve with this sponsorship arrangement with Orange Culture; taking it beyond the shores of this country to become a truly global brand in the near future,” she said.
Stressing the importance of the SME sector to the development of the Nigerian economy, she said fets remains very passionate about the growth and development of the sector. Describing it as the backbone of any economy, she pointed out that one of the ways of aiding the growth of the sector is identifying with the dreams and aspirations of local entrepreneurs to grow beyond their current state.
Speaking in the same vein, Adebayo Oke-Lawal, Chief Executive Officer of Orange Culture thanked fets for supporting his company’s dreams of showcasing its designs at the Fashion Scout London Fashion Week AW17, describing it as one of the best things that has happened to the company. “I’m glad that we’ve been able to collaborate with a company that’s built on innovation and forward thinking-attributes that are in alignment with the brand, Orange Culture,” he said.